Month: September 2007

New comment on Calvin and Hobbes with Post-It Notes.

I got this comment from MapmyIndia.com and I must say this is a CHEAP way of advertising the business.
 
Sorry guys. You need to think of another way to market your product aka service.

———- Forwarded message ———-
From: Tarun Gupta < noreply-comment@blogger.com>
Date: Sep 29, 2007 1:22 PM
Subject: [The War Of Words] New comment on Calvin and Hobbes with Post-It Notes.

Tarun Gupta has left a new comment on your post " Calvin and Hobbes with Post-It Notes":

I read your blog and thought I could tell you about something else which would be useful for seeing maps and directions in India.

I am writing to tell you about MapmyIndia.com, a free interactive maps and directions portal for all India. See the map of connaught place, new delhi, get directions in mumbai from nariman point to juhu airport, and find nearby ATMs in kormangala, bangalore.

As a company and individual enthusiasts, we dream only of solving the problem of reliable directions and navigation for India. For your blog specifically, you can map enable it by using our youtube-style embeddable maps, and links to specific searches (of maps, directions, local and eLocation) on MapmyIndia.

Do give us feedback, suggestions, or get involved yourself by mailing me back at tarun@mapmyindia.com or marketing@mapmyindia.com.

And if you find the different services useful, we would be grateful to you for writing and telling your readers about us.

Warm Regards,
Tarun Gupta
The MapmyIndia Team
For directions in India, just search print and go with MapmyIndia.com

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Posted by Tarun Gupta to The War Of Words at Saturday, September 29, 2007 1:22:00 PM

In Pursuit Of Happyness

There are some things that can change your life. It could be movies, music, people, places, sights, dreams, and in a few cases – a Rubik’s cube. I am currently watching and live blogging a movie called “In pursuit of Happyness”. With a Y in happiness instead of an I.

So our Mr. Chris gets a call. A very important call – a matter of life and death. He is asked if he had a pen and he is given a 10 digit phone number and a 4 digit extension number. He did not have a pen. No other choice, he has to try and remember the number. I try to remember the number and I could not. And guess what – Chris does.

Then there is this interesting conversation between Mr. Gardner and his son:
“Don’t ever let somebody tell you, you cant do something”
“You gotta dream you protect it.”
“You want something, go get it. Period.”

Then Chris gets enrolled with the internship programme and he is handed over Graham and Dodds Security Analysis. He is told that Graham and Dodd is bible. He should sleep with it, eat with it, and die with it.

And this is yet another movie that made me cry. Twice.

Minute Maid Pulpy Orange

I shopped at Big Bazaar and guess what I found in my bag once I was home. A Minute Maid Pulpy Orange. I distinctly remember seeing it at a special display and not picking it. I checked my bill twice to see if they had billed me. No they hadn’t billed me. I hadn’t picked it. What was it doing in my bag?

Anyways who doesn’t like free goodies? I certainly do. While I was opening it, I thought may be I will check out the price. Eureka. It said “FREE SAMPLE NOT FOR SALE”.

There was another article on Minute Maid somewhere. Coke was apparently planning to use Dabbawalas to push free samples to all offices in Mumbai. Imagine a free Orange drink with lunch. Innovative I must say.

Coming to the most important part – do I like it? I would say I don’t like it and I don’t dislike it. I am not an Orange person. I would not refuse it someone bought and offered a sip but I would not go out and buy it. Only drink I can buy and drink is water or may be a Frooti, Mazza or a Slice. I do not differentiate between a Mango drink.

The claims of being a pulpy Orange drink are accurate. It is pulpy. It is refreshing. It is different and yes it is recommended.

Coke has done a wonderful job of marketing Minute Maid Pulpy Orange. Worth a try.

Vance Packard – The Hidden Persuaders

I recently heard about this book called The Hidden Persuaders (Amazon.com) by Vance Packard (wiki). Its the Bible for anyone interested in advertising and social influence.

This book has been widely spoken about on the Internet and there have been a few negative comments too. I would read the book first and then comment on it.

Some chapters are available online here. I cant find this book anywhere on Indian websites and ordering from Amazon is prohibitively expensive. Can anyone point to some resources?

Another book that comes to mind is Prof. Cialdini’s (wiki) Influence (website, Amazon.com).

Hindi Joke !

एक दिन राजू के पापा एक रोबोट ले कर आये.
 
वह रोबोट झूठ पकड़ सकता था और झूठ बोलने वाले को गाल पर खीँच कर चांटा मार देता था.

आज राजू स्कूल से घर देर से आया था… पापा ने पूछा "घर लौटने में देर क्यो हो गयी?"

"आज हमारी एक्स्ट्रा क्लासेस थी" राजू ने जवाब दिया…

रोबोट अचानक अपनी जगह से उछला और जमकर राजू के गाल पर चांटा मार दिया.

पापा हंसकर बोले, "ये रोबोट हर झूठ को पकड़ सकता है और झूठ बोलने वाले को चांटा भी मारता है. अब सच क्या है यह बताओ… कहाँ गए थे?"

"में फिल्म देखने गया था" राजू बोला

"कौन सी फिल्म?" पापा ने कड़ककर पूछा

"हनुमान"
चटाक… अभी राजू की बात पूरी भी नहीं हुई थी की उसके गाल पर रोबोट ने एक जोर का चांटा मारा.

"कौन सी फिल्म?" पापा ने फिर पूछा

"कातिल जवानी."

पापा ग़ुस्से में बोले "शर्म आनी चाहिए तुम्हे. जब में तुम्हारे जितना था तब ऐसी हरकत नहीं किया करता था."

चटाक… रोबोट ने एक चांटा मारा… इस बार पापा के गाल पर.

यह सुनते ही मम्मी किचन में से आते हुए बोली "आख़िर तुम्हारा बेटा है ना… झूठ तो बोलेगा ही"

अब मम्मी की बारी थी…

 
चटाक…