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| “Influencer” marketing |
Continuing from where I left on Tuesday (the rant about book marketing), I have a few decisions to make. And I cant seem to arrive at em. Let me first put forth the questions. And then I’d talk about my thoughts on those.
a. Some very popular book review blogs, websites, e-zines have agreed to cover my book (website, buy) and review it. Surprisingly most of them are asking for money. The money will apparently go towards “writing” the review, “promoting” the review (on their websites, Facebook and twitter) and creating imagery associated with. Though the brazenness with which they’ve asked for money, it looks like a norm in the industry rather am exception but I am not sure if I want to pay to get my book reviewed. Or may be I ought to pay because I have to market the book somehow. So this is question number one.
b. Most of the publications that I’ve wrote into (begging to cover my book) haven’t replied. Some have. And most of those “some” have huge ego issues. The emails are snooty, arrogant and full of words that I can’t even comprehend. Some dont even understand the context and market for books. It was surprising to know that such ignorant people run these successful websites. The question thus is, is it worth talking to such people? Agreed that they would help market the book. But do I tolerate them? And why is that I am the only one seeing such attitude? What about my other writer friends / contacts? They don’t seem to be fazed by any of it!
c. Where do I draw a line between marketing, advertising, bribing, advertorials, editorials, product placements, interviews, debates? I know that boundaries are blurred. Who else will know this better than I (after all I work in the industry)? Am I willing to do this for my own product? All this while, I have never had issues paying people to talk about other people’s products / services. Why is that I am having issues paying for mine?
d. Will I spoil my relationship with these “influencers”? After all I am in the market for the long haul. I am hoping to write one book every year. And I need all the help. Each of these people can tell me if I am a good writer or a bad one. They can help me improve the craft. They can connect me with others. So on and so forth. By refusing to work with these guys, am I sort of alienating these guys? Am I making enemies out of these guys? Will this come back to me in future, to haunt me?
So far, I dont have any answers. Since the book has started to ship, I need to now probably pull up my socks and get along with these influencers somehow. Would love to hear thoughts and opinions from other authors, writers. And if you read a lot of book, want to know what you think as well.
Thanks!
SG