Someone I was interviewing today yesterday for C4E asked where I see it in 5 years.
I was bamboozled. I hadn’t thought of it. I am in my fools world and I am probably enjoying the ride (juggling three four balls in the air) so much that I hadn’t focused on the future with any one thing at all! This is probably why I need a board.
So when this guy asked me, I cooked up something on the spot. I rambled out whatever shit came into my head and if he had a bull-shit detector installed in his head, he would’ve seen right through me.
I said something like…
I want to be in the business of entertainment and I want to entertain EVERY person on the planet. That means 7+ billion people. And I want to be able to reach there in less than 10 years. In 5, I want to reach the whole of India, if not Asia.
We will not be just an events management / live entertainment company, but will have multiple divisions catering to multiple facets of entertainment. This means we could be a movie production company, a TV channel, a content business or something like that. In terms of drawing parallels, we would be like a Marvel or a Disney of today.
And while we do it, we will remain small. Tiny actually. May be we model ourselves on Berkshire Hathaway? May be we dont. That is not clear to me. But the thing that is clear is, that we would be a key player in the business of entertainment in the next 5 years.
And how will I do it?
Now that I am thinking about it, I will establish C4E as an events business. Because despite the limited reach that a corporate events company has, the company will throw the much needed cash back at the business.
We will use that cash to seed other businesses that will reach larger audience. These could be startups, old wine in new bottles, fancy business models and what not. And I will also seed people and partnerships along the way. And with time work hard to make sure that these partnerships blossom as we go along.
Pretty simple! And of course we will make mistakes. Of course we will be wrong as we try. But then what is the point if we dont make mistakes and dont try?
And here’s the thing. Why dont you help us create an awesome business? I am on sg@c4e.in.