Adlab has posted this comScore press release on banner clicks. One of the most important observation is that
a very small group of consumers who are not representative of the total U.S. online population is accountable for the vast majority of display ad click-through behavior.
What does this mean for online advertising industry?
For brands: Advertising online might be a good idea but its still far from generating the revenues.
Disclaimer
I am using a study conducted in US to base my opinion on. This study might not be relevant in India.