Author: SG

Lemme start with how I met him. 

Way back in 2009,  I was doing this startup thing with Kunal and that wasn’t going anywhere and we were down to the last few rupees in our accounts and we did not know what to do. I wrote an email to MDI alumni group (no I don’t have the balls to go back and read what I wrote) and sought advice. Or maybe I was seeking gainful employment. I don’t recall now. Of the few people that wrote back, Suvi was one. He said something like, “I run an events agency and the very nature of the business makes it tough to hire great people. You are from MDI, you must be great. Let’s meet and see where it goes.” Lemme reiterate. I don’t know the exact words he used or what he intended. This is what I recall. 


Note. Suvi hadn’t met me. He just assumed that I am great, just because I was from MDI. Branding. Affiliation. So, attach yourself to great brands. 

And I go to meet him. With the thought in my head, what is an event manager and who the fuck does events after passing out of MDI? And that too at Gurgaon, some 52 KMs one way from where my parents live/lived. I told myself that Suvi’s been kind enough to respond to my email. Lemme go meet him and then come back. You know, formality.

Note. Always, always, always respect what others do for you. Especially if they are strangers. 

I did not know I was gonna be so wrong. 

My first memory of him is that he’s in office, in this conference room, yelling on some client (I now know who that client was) about the client trying to negotiate a smaller fee for a project. I remember Suvi telling the client curtly, in Hindi, that he is a professional and he will charge a certain fee for a project to be worth his time. The client could choose to work with him. Or can go find alternative event managers. And then he hung up, turned to me and politely asked, “samosa khaega?” 

And he had me at Samosa.

Not a fancy salary, not a promise of a great future. But a measly Samosa. At 7 PM. In an office in one of the bylanes of Udyog Vihar in Gurgaon. 

That one Samosa led to me working for Suvi for about 4 years (till 2014 I think) and some freelance gigs post that (the last one was a year or so ago I think). In these 4 years and beyond, I have seen him at the highest highs when the event goes like clockwork and at the deepest lows when nothing seems to be working at an event! Yeah, even the masters have an off day.

And I have travelled the world (some 25 countries if not more) with him. From the sand dunes in Dubai to the top of the Whistler mountains, from posh parties at LKF to bar hopping at the walking streets all over Thailand, from the upcoming towns of India like Surat and Cochin and others to cultural capitals of the world like Paris and Budapest and others. From large hotels on the beaches of Goa to tiny rooms near the Coral Reef at Cairns. I have been so fortunate to have immersed in so many vivid experiences and learned from so many diverse cultures. And I have gained the experience that no school could ever teach me!

Note. If you are a 20-year old, go work for something that makes you travel like mad. It’s the best education ever.

And I have been at the backstage with celebrities, athletes, businessmen, motivational speakers, talent agents, artists and others. And I have seen their human side. I have seen them shake at the prospect of addressing a crowd, even though their day job is to motivate people. I have seen insecurities in their otherwise stoic countenance (who uses words like these?). I have seen the idea of my heroes getting shattered. And I have found respect for people that I would typically ignore. You know, how some people are invisible?

And most importantly, I learned EVERYTHING I know about the business of events from Suvi. And because of Suvi’s patronage, I’ve been able to create C4E and all the aspirations that I have with it (for the record, C4E will NOT end as just an event agency – we would be a full-stack entertainment company). 

So, thank you, Suvi.
For everything. 

Thank you for being that patient teacher to a kid who’s always chasing the next shiny thing. I remember the times when I’ve fought with you for tiny things like sharing a room with an unknown crew member. And I remember the times when I let go of all emotions and let you charter the course of my career with you. As I look back, I can recall the tantrums I’d thrown. I am surprised that you didn’t throw me out!

Thank you for giving me a long leash that has allowed me to wander to the end of the world and come back richer and smarter and wiser (I hope).

Thank you for taking me under your wings, even though I had no clue what the events business was and yet you allowed me to make mistakes. Mistakes like losing money for the company, getting rude with the clients and often taking risky bets. And each time, Suvi, you told me to take a lesson and move on. In fact, thanks to this learning that has been ingrained in me, I try and offer an even longer leash to people who’ve chosen to put their faith in me and chosen to work with me.

Note. In life, if you find a boat that is going fast and going for the greatest ocean, attach yourself to it. Do whatever it takes to be a part. 

In fact, thanks to you, Suvi (and Gravity), I have met some of the most important people in my life. I don’t know how to make a list but it would include people like, in no order, Dipanker, Renu Maam, Sanjiv, Shailendra, Pradeep, Meghna, Anna, Praveen, Komal, Sonu, Tinku, Girish, Sandeep, Rishi, Piyush, Deepali, Ashu, Solo, Nikhil and so many more. At a point, I was working with about 100 people on a regular basis and I know I have missed scores of names – these were just from the top of my head. All these people started as colleagues, suppliers, clients, vendors and others. And eventually became friends. With time, most have drifted away but thank God I remain friends with a handful! But then, I cherish the time I spent with each of them and once in a while I do reminisce about the good old days! 

Thanks to Suvi, I got access to more people that were hoping to hire event managers. Vijesh met me because he wanted an event manager for an event. Shatrujeet wanted to talk to me for an event. Harshit is friends with me because he wrote into an event manager, aka me! RaJ wanted something to do with events and met me. C4E happened because Rajesh wanted someone to do a freelance event for him. There are many more doors that have opened for me because I was with Suvi.

Thanks to Gravity, I could make friends with other professionals in the events business and pick their brains.

Thanks to time at Gravity, I could teach at EMDI. Teaching is a big big theme for me in life. And if not for Gravity I wouldn’t be able to take a step in the direction. I would have remained oblivious to my limitations as a teacher. And thus, try and become better!

Note: If you can, teach. Has to be among the most humbling and enriching experiences ever. 

Phew! I am tired of this note. The list of things that Gravity and Suvi did to me is literally endless. The impact that Suvi has had on me is immeasurable. 

I want to end this by saying Thank you. For everything. And for the good times and the bad. For the flowers and the brickbats.

Thank you, Suvi!
Love you to bits. 

That’s about it. And a lot at the same time :).

Thank you, Suvi. I shall remain indebted to you for life. 

Regards,

SG

Others posts in this series: 1, 2, 3, 4, 5, 6, 7, 8, 9

PS: Wrote this the morning after an event that, let’s just say, wasn’t my best. Thing is, I am emotionally attached to my work and every project that does not do well, I get home sad, depressed, tired, even hurt. When I realised that the project wasn’t going the way it should have been, of all the people in the world, I thought of Suvi! That’s the kind of impact he’s had on my thinking, my life and how I work. And now that I have seen some other managers, I don’t think I’d ever want to be anyone else, but Suvi’s protégé. If there is a role like that 🙂 


Oh, and Suvi told this to Dipanker once, that after an event, once you sit in the car to go home, you must forget what happened at the event – if it were great, good for you; if it were fuckall, good for you. You need to get detached. You must leave the event behind at the venue. 


If not for this lesson, I would get drowned in the misery and fell down a rabbit hole of self-doubt!

PPS: Someone told that while these thank you notes are great, there has to be a tangible lesson, a takeaway for the reader. I like the idea. I have tried to insert some notes in between the text. Those are in italics and are titled “note.” Do revisit those. 


Oh, and one large thing that I want you to take away from Suvi’s impact on my life is that often, just a handful of people will play a disproportionately large role in shaping your life. This could be because they take an active interest in your life. Or it could be because they give you opportunities that you otherwise would not get. Or it could be the mere fact that you spent time with them and picked things as you went along.

You ought to find those people. And put your faith in those. Live is way too long for you to get attached to your ego. No one is self-made. No one has “done it by himself”. Anyway, we are stuck on this Pale Blue Dot for a speck of time. Let go of aham and see the magic unfold.   


And how do you find such people? You may not be able to pinpoint who these people are but try and spot patterns – who takes an active interest in your career? Who makes you feel comfortable when you talk to them? Who gives you a disproportionately large space of their mind? Who is generous without expecting anything in return? Who is always there to help you? You know what am saying?