Human history is dotted with numerous incidents that felt like tiny, insignificant nudges at the time but fast forward a few years and these tiny nudges were found to be the tipping points of revolutions that shifted the way us humans move around.
One such tiny nudge happened a couple of days ago when I got myself a sub-15K, Android Phone.
Now, this sounds like a tiny thing. Even trivial. After all, more than 89% of the country has these sub-15K phones and they seem to be getting by fine. I am definitely not special and thus this big deal that I am making out of a cheap phone is not called for.
But maybe it is!
Lemme try and explain.
Few facts first.
A. I am a heavy user of mobile devices. So much so that I spend about 12 hours a day on a phone. At least since 2013, the device and OS of choice has been Apple (and iOS), barring a few days when I did not have one available.
B. I am the greatest creature of habit I know. That means that I am used to working in a certain manner and with shortcuts that are now so ingrained in my muscle memory that to change those would be like attempting to climb Mt. Everest. Well…
C. I have prioritized things that make my life simpler over things that make my life fancier. This means I don’t have a lot of clothes but whatever I have are from brands that I know offer comfort, durability, and yet are affordable to me.
This affordable bit is important to explain. I can’t afford a Jimmy Choo. But I can afford a Crocs, a Cotton World. A Fabindia. I know these may be premium and expensive for a lot of people. But to me, these are affordable. Just like Jimmy could be affordable to a lot of people.
And these are affordable because I do not spend on other things that add fanciness to life and most others find important. Things like multiple pairs of shoes, hundreds of dresses for various occasions, those knick-knacks that we try and gather around when we travel. So on and so forth.
So, to me, an Apple device is like that. May be it sells at a premium for a lot of people. I make it affordable for me. And I save for it. I know that it would help me work better, and would last longer. And will not cause frustration by going slow on me!
D. I am irrational. I like to overpay for things. And especially for those that I know are made with thoughtfulness and offer quality and have been made with love. Just like Apple devices. Or Crocs. Or Nike. Even Kurutoga. Air Vistara. Starbucks.
So now, here’s the explanation about the new Android device that I got.
IMHO, in buying this device, I have had to compromise on the ethos that I stand for. Yeah, I am one of those weirdos that like to consume brands that are in sync with personal ethos. I don’t know a lot but I do try to be conscious about brands that I consume. I try to read about them. I try and understand where they stand on things like innovation, originality, design etc. I like to see what goes behind building and delivering what they do. You know, if they have a soul and not just a facade.
Apple fits into my ethos. But a hardware manufacturer that makes cheap phones, hoping to imitate the brilliance of Apple, is not. Android is ok, except that I am not sure how to make it work for me – way too complicated and too much. If I were 18, I would probably love Android. But at my age, I prefer simplicity and speed and all that.
And why did I get this device if its a problem?
I have a one-word answer. Majboori. What majboori? Well, ask my echoChamber.
What’s next?
Of course get back to a iOS as soon as I can!
Inshallah, soon.