10 things I learned after #tnks happened

Buy my book here

If you live under a stone, you would have missed the big thing I did last year – publish a book! More about it is at www.tnks.in. Do check it out.

So its been two months since the book came out and here is a list of 10 things that I learnt. The hard way.

  1. Unlike what you want to believe, the world does not stop going around because you’ve written a book. There are far too many authors and farer tooer manyer books in the world. And no, no one wants to know when your next book is going to come out. Even if you’ve booked a domain name for it a year in advance. 
  2. People don’t mob you asking for your autograph. In fact they don’t even know you. When you tell them that you’re a published author, they go “uh huh… so?” and you don’t have an answer. 
  3. When people actually do stop to talk to you about books, more often than not they are not they are not curious about yours. Or you. They want to know if you’ve had any tryst with Chetans or Amishs of the world. 
  4. If the book does not sell, the only person to blame is you. No one else. Your book is your priority. No one else’s. Not even if they are your publisher, your editor, your mother, your friend, your agent. You and you alone are responsible. Even if you get a tiny percentage as royalty. No wonder they say that writing is the loneliest profession in the world. 
  5. You know what is lonelier than writing a book? Marketing it. Marketing your book is like pimping yourself. It’s like selling your soul. It is very similar to job hunting. Or trying to find someone to date. For each of these, you are supposed to sell yourself. You are supposed to extol the virtues (that may or may not be your strong suit). And you are supposed to hide your vices. You do it once, it’s awkward. You do it twice, it’s soul-stirring. You do it more than that, you start considering yourself as the greatest loser (well, sorest loser) to have walked on Mother Earth. Ever. Funny that all first-time writers (well, most) do this and seem totally ok with it. I, on the other hand am not. Why? Any shrinks reading this? 
  6. If you somehow get over the innate shyness to make enough noise about your book in this world full of clutter, do not expect it to catapult you to fame and success and money and interviews and matrimonial proposals and movie offers and other such things. It takes forever to gain traction with your book. Historians estimate that Birbal could cook his khichidi faster. 
  7. The book is not a way to live a life free from a job. Most authors have to maintain a full-time job. Why do people even want to write books when they know that it hardly pays (baring a few great ones like Chetan and Amish). So, the dreams you had of quitting your job after you wrote your book? Let em be in that fuzzy dreamy state for a few more years. May be few decades. Or, may be marry a woman who takes up the challenge to earn bread for family and allows you to be a stay-at-home writer. It would be so cool actually! If you know of any single, career-oriented women looking to settle down with a happy-go-lucky guy, please point them to me. Apart from being bald, overweight and slightly on the older side, I am perfect! References available. On request. 
  8. Oh, there are side effects of being a writer. You think so much that you lose hair (ok, I made that up to cover for my bald head). But you do put on weight because all you do the entire day, is write. You type, type, recover crashed hard disk, write some more and then hope like hell that some publisher likes it. So you put on weight. And you become boring because you don’t have time to step out and enjoy parties and all that. People around you start dismissing you as a boring recluse that is lost in his stories all the time. Well, people are often right. Case in point? Your’s truly. Wait a minute. What does “your’s truly” even mean? Who invented it? Is it one of those Indian-English inventions? Must be. Moving on…
  9. You inadvertently become a grammar nazi. Even though you are an Indian and your introduction sounds like “myself Sunder Srivastava,” and your grammar skills are sketchy at best, you tend to think of yourself as custodian of lingua britannica. And every time you see or hear or come across someone who makes a typo or a mistake (was vs were, you’re vs your, its vs it’s, ok vs okay, et al) you take it as personal offense. You want to castrate that person, you want to pack that person off to Bangladesh or any other fourth-world country. Of course your first book has so many typos and grammatical errors that you could be banned from using English language for the rest of your seven lives. Classic case in point of mediocre yet arrogant attitude, hypocrisy and delhiwallah-showoff attitude. 
  10. You get a lesson in humility. To be honest, you don’t really want it. It just happens. You actually want to become that arrogant prick that gives hard time to everyone around him all the time. But you realize you can’t. Because to be arrogant, you need to have some substance that the world would tolerate your shenanigans for. The book you thought that was your gift to the mankind, the best thing to have happened since the advent of the printing press, a knight in the shining armor for that generation that is bored of those predictable stories, gets lukewarm response. And you automatically become humble. So humble that you are often found knocking at unknown doors, hoping to slip in a word about your book at those places. Oh, do you know of some places where I can talk about my book? 
Thats 10 things. Of course I learnt way more than 10 things. These ten were the most nagging of em all. Someday, time permitting, I plan to write an entire book about the process of writing a book so that you may go write your book! Yeah, a book about how to write a book. Like a recursive function. Like a feedback loop. Like a robot that can reproduce. I am not kidding.


Lemme know if you would want to read it. I will make it available for free if there are enough requests. Until then, please buy my book!

P.S.: If you find any typos in this, any grammar mistakes in this, please do let me know. Will you? 

Thoughts on book industry in India

Now that I am a stakeholder in the publishing industry in India and over the next few years I hope to become a significant one, I am going to start talking about things I’ve learnt while I was working on #tnks (wow that was a long sentence).

I plan to post my thoughts in a series of posts. And I am calling this series as Business of Books.

So before I start getting into any serious discussion or prose, here are a few things that I would talk about over the next few weeks, months. If there is something specific that you want me to talk about, please do let me know.

No, I am not an expert. I am a mere curious observer standing on the sidelines of this amazing business.

  • Print vs Electronic. The non-stop battle between printed and ebooks. Which is better. Why? What is the alternative?
  • The monies. What do the publishers make, what do authors make? Who else makes money. Of course a lot of guesstimating will be involved.
  • Marketing. Of course. I am after-all a marketeer by training. The jury is still out on my “expert” level though.
  • Managing egos. Of other writers, publishers, retailers, distributors. Even readers have egos!
  • The mafia. No no, not the Italian Sicilian one. But the mafia in the books industry. Yes, there is. Trust me. I’ve had an encounter already. Thankfully it was not dirty.
  • Support groups. I am lucky to have folks at Wrimo India as a huge support group. Without them, a lot of my work would have suffered. Why is important to have a group? What to do if you don’t have one.
  • First-time authors. This one is probably where I’d spend a lot of time. After all, I am an outsider and it took considerable time, effort, hustle and luck to get the book done. Publishing for me was surprisingly easy. More on this as we go along.

That’s all I can think of for the time being. I am hoping to do one post per week. Let’s see if I can stick to the schedule. No promises though. 

Oh, I just need to figure out how would onWriting.in co-exist with this. I don’t have answers for the time being. Let’s see when they dawn. In the meanwhile, hope you’ve ordered the book!

Originally published on tnks blog.

Tweek needs serious tweaking!

Last few days, my twitter stream was abuzz with stories and links about the new iPad only magazine from the Times Group. Called Tweek, it promised to be a refreshing take on the “new” publishing.

From what I have seen so far, I am terribly disappointed with it. Apart from content, a magazine on an emerging platform needs to do just two things right. Social and Platform. Tweek fails on content and on delivery. Here’s why.

  1. Platform. IMHO they just ported a pdf document to an iOS. The experience on an iOS can be so much better and can be so immersive that I would not want to go back to print at all. Its that big an opportunity! Tweek is a shot at that opportunity but its an half-hearted attempt to be honest. Of course swipes and zooms work but thats not the point of a tablet. Things as simple and basic as rich-media, for example are missing. So, if I am reading an article about travels to Africa, rather than mere pictures that I am used to seeing on a pdf or an e-magazine, on a tablet, I should see a video. And why cant I have audio content? And I should have the ability to find and get more content, that is similar to what I am reading. It should understand my preferences and recommend me things that I could be interested in. It should be an intelligent magazine on an intelligent medium. Tweek just doesn’t get it! And if Flipboard can get it right, anyone else trying to do anything with a magazine on the iPad has to get it right. Wonder if there was any research done before the product specs were drawn!
  2. Social. The best part of an iPad is that it has tons of “social” elements built into the platform. Tweek fails miserably on this. Of course the magazine has options to send the links to twitter and facebook and email but isn’t that around since, what 1947? And is that all there is to it? What about creating interactions around the content? Why cant I see comments and ratings of each article? Why cant I talk about the content like I do on blogs? Why cant we have ratings for each article? Why cant I see the author’s bio? Why cant I submit my feedback on it? Etc etc.
  3. Content. For the publishing and entertainment business, content is the king. Cliched but true. Tweek’s content is nothing to write home about. The articles should be special. They are run of the mill right now. It seems that the edit team quickly pulled out articles from the huge TOI stock library and curated the magazine! If they took a leaf out of Crest, their cousin, the stories would be so much better! In fact, rather than Tweek, TOI should have created an iPad experience for Crest and that would have made me much more happy.

In the end, the idea and the intentions behind Tweek are awesome. But then, the execution is a big let down. I wish I was part of the team that worked on Tweek. I cant promise a good job but I would have got the basics right for sure!

Published first on sandbox.