Category: TV

The Television Conundrum

Context
I live as a “bachelor” in Mumbai.

If you are from Mumbai, you’d get it. If not, its a (often derogatory) term used to define people who are un-married, live without parents in accommodations that are sparsely furnished (no beds, tables – just the bare minimum furniture). Often these bachelors “engage” in wild parties, keep the place unclean and in general, lower the standard of living at the community you live at.

From personal experience, in large part this is true. And in some parts, as far from truth as things could be.

Of course its not unusual to live as a bachelor. Blame it on urban mobility, concentration of jobs in certain pockets etc. What is unusual is that at my age, very few people live like that. Either they get married (India!) or they step up enough in life to start owning assets and make enough money to actually buy designer furniture, state-of-the-art gadgets and other things vain. None of the above two is true for me.

Story
So I’ve lived like a bachelor for about 10 years now. In cities like Gurgaon, Chennai and Mumbai. And because I’ve had a fairly limited access to money, I never had the fancy places. And while I have wanted to buy things that could take me out of the perceived bachelorhood, I havent been able to afford those. Plus whatever little I could buy, I did not because my sense of decor is fairly fucked.

And I’ve always remained light. I mean when I moved last, I had 2 bags of clothes, 1 guitar, 1 writing table and few cartons of books. Unknowingly I was being Steve Jobs ;P

The point is, I did not have any material possessions. And because I was growing old (not up), I saw all these friends, acquaintances around me growing old and up and getting things that I’ve dreamt of since I was a kid. And of course I am / was jealous and I long /ed for them.

So, when in the last year I made some money I started to splurge on things. I bought a book shelf. I got a shoe stand (to make space for those numerous pairs of shoes that I buy by the dozen and do not wear). And I got a TV!

Day 30 / #100HappyDays. Who says money can’t buy happiness? It helped me but this TV – my first “material” possession. And I love it. pic.twitter.com/uDFk46LXW6

— SG (@saurabh) July 14, 2017

The next in queue, after a TV is a car and then, a house. And then, world domination! 

The TV Conundrum
If you ask the brand planner in me about three things that transform a house from a bachelor pad to a home, I’d say it would be a double bed with a proper mattress, a clean and functioning kitchen and a television!

The place that I live at came with a double bed and almost functional kitchen. So all I needed was a TV.  And I have wanted one for a long time. I dont know why. May be to tell myself that I am not too far behind from my peers?

Anyhow, since I got the TV, I have rearranged my entire house to make the TV the focal point. I mean I don’t even remember how the hall looked like when we did not have a TV. I mean the houses where they don’t have a TV, where do the sofas and other seating structures face? Ask Simpsons ;P

The Reason
So, coming to the REAL reason why I started writing this post. I want to analyze the decision. And then may be bookmark this post, remind me often of the foolishness that I epitomize. Yes, I believe that buying the damned TV was a wrong decision.

When I had the money to be able to buy one and I decided that I want one, I knew of a few things. Here is a list, categorized into positives, negatives and neutral.

Positives

  • A TV becomes the focal point of the house and the bachelor pad starts looking like a home. I wanted that (as mentioned above). Call it my mid-life crisis. Or call it the rat race. I wanted one. While this looks like a negative, this to me is a positive. 
  • Allows my parents to kill time when they visit me. If they visit me. Thats all they do now that they are retired. Not trying to be derogatory. But thats how it is. And thats ok. Not everyone is on a mission.  
Neutral
  • Its a good to have thing. Like a checkbox in that long form! 
Negatives
  • Money. My budget was 50K. No, its not a small amount by any stretch of imagination. For 50K I could’ve bought a holiday and dont know what all. 
  • Maintenance. I will have to lug it around when I move houses (I still live at a rented accommodation – and its contingent on whims and fancies of the owner of the house). Plus its an electronic product – it will get damaged and will stop working. It will give me unnecessary heartbreak when that happens. 
  • Time sink. With Netflix and others, a TV is such a time sink that its not funny. No wonder its called an Idiot Box. 

Apart from these three, here are few more notes that I dont know where to categorize…  
  • It was not an impulse purchase. For some weird reason I wanted a TV for a long time. I actually looked online. I went to the stores. And I sat on the decision for at least a month. And then finally one fine day I got it. 
  • Since I’ve got the TV, after the first few days, I have hardly used it. Key reason being, I dont have cable TV. I rely on Netflix and since I have a bad connection at home, I cant spend time on it. Which is a good thing. 
  • A great influencer on the decision was the 15K worth of reward points that I had on one of my credit cards. It made “sense” to buy a 60K TV for 45K. I could see a bargain. I made the classic mistake of looking at potential savings and not at the money I’d have to spend. A great case where points look good to you, but are bad! 
  • Ideally, in life I want to be at a place where I dont have to think too much about money and these decisions. But till the time I reach that point, these incidents are interesting milestones, to help sharpen the decision-making acumen. 
Conclusion
As I was making the list, I automatically realised that the list of cons outweigh pros already. I dont have to think too much about it. The decision was a fucked one. I shouldn’t have bought the TV. But just to make a list, the mental models at play were Loss Aversion (did not want the points to expire), Validation aka Social Proof (from society about not being a bachelor), Constant chase of excitement (I bought it when I was probably not doing so well in personal / work life – though I have no way to validate this), FOMO (obviously), Envy. These are the ones I can think of. And I am sure there are more at play. What could those be? 
That’s about it. You are welcome to see the Smart TV I bought :). And here’s to making wiser decisions. What do you think waise? 

The Roadies Generation

This year, the famous MTV series Roadies is in its 9th edition. And it has been bigger, better and more keenly followed than the previous ones. It’s a brilliant concept that I would have loved to work on. If TRPs are to be believed, the producers must have made a killing on their bonuses and the channel must be basking in the amazing ad rates that the show must be commanding. I wouldn’t be surprised if the recent decision by the arch rival Channel V to turn into a GEC was encouraged by its inability to come up with shows as captivating as Roadies.

So the idea of Roadies is that about 10 -12 young men and women are asked to finish a road trip (on a bike) from point A to point B. Along the way, they are supposed to undertake various “tasks” and failure to finish those tasks could result in elimination from the show. The ones that complete the road trip are guaranteed of their shot to fame (contestants from previous editions of roadies have gone on to become successful VJs, anchors, singers, actors etc). If nothing, almost every youth in the country would start recognizing them and the face would become as common as Salman Khan’s. No I dont have the empirical data to support this assertion, just my opinion.

 If you live under the rock and haven’t heard about it, you may ask what makes the road trip of 12 kids so interesting. This is where the wizardry of the producers and writers comes on. The show is spiced up by adding lot of glamour, politics, manipulations, surprises, impromptu tasks etc. So to do well on the show, apart from being a good biker, you need to be able to stab your friends in the back, look for your interests over the groups’, excel in the subtle art of bitching and whining, indulge in petty politics, ready to pounce over every tiny opportunity to bend the rules and most importantly, be rude while you are conducting yourself in public or in private.

And since the majority of youth in the country consume this content, the next generation of India is being groomed to accept these as the traits required for success. Gone are the days when hard work, perseverance, resilience, brains and respect were the values that youngsters wanted to imbibe. Now its about overnight success and stardom. And if Roadies is to be believed, the kids on the show are the epitome of someone on the fat road to success. Funny is that Roadies doesn’t really market itself aggressively at all. For some reason, it just attracts youngsters like a magnet. For example, the Roadies page on FB, has 4+ million likes? Do we even have that many Indian users on FB? I really feel sorry for all these 4 million people. They are in for a rude rude shock, as and when they grow up.

I am scared that some day, these kids would actually grow up and yet they would not know an iota about the world around them. It would be a scary day. In fact a few years back when I was a brand planner, I conducted a survey amongst college kids in Mumbai where I was trying to understand who they idolized. As part of the survey I asked them about their favourite young politician. Of the answers I got, a large number said, they loved Rajiv Gandhi. And not because of what he said or what he stood for or the reforms he initiated but because he was cute. Cute. And while analysing I realized, that they meant Rahul Gandhi! Imagine, the person who could very well be one of the future prime ministers of the country, kids in affluent colleges in Mumbai dint even know his name!

I dont blame the kids for not knowing these things. I blame it squarely on content like the Roadies. Ask any kid about the show’s host and anchor and not one would get it incorrect. But ask them about the reason for recent row in the Indian Tennis and I would be surprised if more than 10% know about it. Do a small dipstick. Ask any teenager around you, who is the president of India? And ask them about the Vice President. If more than 20% get the VP correct, I would send in an application to the next edition of the Roadies.

As a stakeholder in the society, I am very wary of the generation that is growing up watching content like this. And the sad part is that Roadies is not the only one. There are countless such television shows that paddle exactly these things, just that they are wrapped into a different garb. Gone are the good old days of Small Wonder, Jungle Book, Dekh Bhai Dekh where each episode, apart from the great entertainment value, taught something really important to the audience.

All said and done, Roadies is a brilliant television property. Ofcourse TV is serious business. About 30000 crores if some numbers are to be believed. But more than just that, the media has some responsibility as well. The fact that TV is almost universal in reach, the platform could be used beautifully to talk and educate the youth about issues where their input could be critical. TV could create abundant resources that our country would eventually need. Only if we could find an alternative to the Roadies generation!