Category: #workBetter

Winter is coming!

So, I sent this email to some people that I work with. Triggered by some incidents at work. What those incidents were, different talk for a different day. The lesson, pertinent. For each day, for each person. Especially for knowledge workers in this information age and economy. 

Oh, some of my people told me that this sound condescending. Which it may. And if it does, I apologize. But the message is an important one to be sent around! 
Read on… 

So I wrote a 2500-word email on how we need to be reliable as knowledge-workers and a collective and a company and all that. I called it “Winter is Coming” and I meant to say that the way the world around us is moving, most knowledge workers would find it tough to find work in an environment when purses get tightened, costs plummet and more and more people join the workforce. 

But in the morning while I was editing it, the email disappeared.
And there went my angst with it.
I think it was good that it disappeared – I had written nasty things in it. 

Wait.
Angst?
Why? 

Well, that email was triggered by three separate instances of people telling me that people I promote (you guys, your ideas, and your companies) are NOT reliable at all. 

Let that sink in. 

Not reliable at all. 

I was told that we promise the world and then we don’t deliver. Heck, chuck the delivery, we don’t even call back. We go radio silent for days. Clients keep chasing us but we don’t take their calls, we don’t respond to their messages while we are active on twitter and all that. 

Guys, everyone can see that you have time for chilling but no time for work. 

And 2 of those 3 told me that they are taking their work elsewhere. We may not be paid a lot by these people – we are in the build phase of our lives – but each interaction, each opportunity is worth a lot! We can’t afford to lose opportunities. 

Boys and girls, I am ok with sub-standard work but I am not ok with not being reliable. And of course, sub-standard work is not cool. We must strive to do great work. More on this someday later.
So, as someone who has partnered with you (or hopes to partner with you soon), I can not have this.
I will not tolerate that we are not reliable.
If we cant deliver a certain thing, we MUST say so.
In as many words.
If we cant deliver, let’s apologize and not keep them guessing.
It’s ok to say no. But it’s not ok to not deliver. 

In the business we are in, reliability is THE most important thing ever. If we cant be reliable, we have no rights to be in the business. In fact, we will be out of business before we know it. The world is run by people that are reliable. You could be the most brilliant person ever but if you are not reliable, you are nothing. I learned the lesson the hard way. Till a few months ago I was loose with what I said. But I am changing and improving. And can I request you to please improve as well, please? 

Each of you is better than me.
And I am super proud of what you do and super grateful that I know you and work with you.
But I am NOT ok with this thing about being unreliable.
This may be a tiny thing for you – for the world, it is LARGE.
Think of the times when you have promised things and not delivered. Swap yourself with the person you promised things to. Now, if someone tells you that something will be done by a certain time and then they don’t do it, how do you feel? That is how the world feels when you don’t call them back or do as promised. 

Not pointing fingers at any one person in particular. Just want to make sure you know who we are. Reliable. Trustworthy. Accountable. People that believe in Zubaan Ki Keemat. 

Ok enough. Have to go. That’s the lesson for the day. I get so riled up with this! Imagine if I can write these 500 words dripping with exasperation, imagine the effort I had put in for that 2000-word essay! May I will re-write that 2000-word essay. But for the time being, the word reliable has to be tattooed on our foreheads. Please 😀 

–
Love you guys!
SG 

PS: Not every one of you is unreliable. But I want to reinforce this as the number 1 thing that we stand for. 

PPS: Sending this to some people that I don’t work with right now but am hoping to work with, in the near future. Please tolerate this outburst 🙂

Thank you, Suvi!

Post 10 of #sg100peopleToThank. More about this series is here.


Thank you, Suvi!
So, before the long post, here’s a short one. If I could thank just 3 people in the whole wide world, Suvi would be one. That’s the size of the impact that he’s had on me and my life. 

Lemme start with how I met him. 
Way back in 2009,  I was doing this startup thing with Kunal and that wasn’t going anywhere and we were down to the last few rupees in our accounts and we did not know what to do. I wrote an email to MDI alumni group (no I don’t have the balls to go back and read what I wrote) and sought advice. Or maybe I was seeking gainful employment. I don’t recall now. Of the few people that wrote back, Suvi was one. He said something like, “I run an events agency and the very nature of the business makes it tough to hire great people. You are from MDI, you must be great. Let’s meet and see where it goes.” Lemme reiterate. I don’t know the exact words he used or what he intended. This is what I recall. 


Note. Suvi hadn’t met me. He just assumed that I am great, just because I was from MDI. Branding. Affiliation. So, attach yourself to great brands. 
And I go to meet him. With the thought in my head, what is an event manager and who the fuck does events after passing out of MDI? And that too at Gurgaon, some 52 KMs one way from where my parents live/lived. I told myself that Suvi’s been kind enough to respond to my email. Lemme go meet him and then come back. You know, formality.

Note. Always, always, always respect what others do for you. Especially if they are strangers. 

I did not know I was gonna be so wrong. 

My first memory of him is that he’s in office, in this conference room, yelling on some client (I now know who that client was) about the client trying to negotiate a smaller fee for a project. I remember Suvi telling the client curtly, in Hindi, that he is a professional and he will charge a certain fee for a project to be worth his time. The client could choose to work with him. Or can go find alternative event managers. And then he hung up, turned to me and politely asked, “samosa khaega?” 
And he had me at Samosa.

Not a fancy salary, not a promise of a great future. But a measly Samosa. At 7 PM. In an office in one of the bylanes of Udyog Vihar in Gurgaon. 

That one Samosa led to me working for Suvi for about 4 years (till 2014 I think) and some freelance gigs post that (the last one was a year or so ago I think). In these 4 years and beyond, I have seen him at the highest highs when the event goes like clockwork and at the deepest lows when nothing seems to be working at an event! Yeah, even the masters have an off day.

And I have travelled the world (some 25 countries if not more) with him. From the sand dunes in Dubai to the top of the Whistler mountains, from posh parties at LKF to bar hopping at the walking streets all over Thailand, from the upcoming towns of India like Surat and Cochin and others to cultural capitals of the world like Paris and Budapest and others. From large hotels on the beaches of Goa to tiny rooms near the Coral Reef at Cairns. I have been so fortunate to have immersed in so many vivid experiences and learned from so many diverse cultures. And I have gained the experience that no school could ever teach me!

Note. If you are a 20-year old, go work for something that makes you travel like mad. It’s the best education ever.

And I have been at the backstage with celebrities, athletes, businessmen, motivational speakers, talent agents, artists and others. And I have seen their human side. I have seen them shake at the prospect of addressing a crowd, even though their day job is to motivate people. I have seen insecurities in their otherwise stoic countenance (who uses words like these?). I have seen the idea of my heroes getting shattered. And I have found respect for people that I would typically ignore. You know, how some people are invisible?

And most importantly, I learned EVERYTHING I know about the business of events from Suvi. And because of Suvi’s patronage, I’ve been able to create C4E and all the aspirations that I have with it (for the record, C4E will NOT end as just an event agency – we would be a full-stack entertainment company). 

So, thank you, Suvi.
For everything. 
Thank you for being that patient teacher to a kid who’s always chasing the next shiny thing. I remember the times when I’ve fought with you for tiny things like sharing a room with an unknown crew member. And I remember the times when I let go of all emotions and let you charter the course of my career with you. As I look back, I can recall the tantrums I’d thrown. I am surprised that you didn’t throw me out!

Thank you for giving me a long leash that has allowed me to wander to the end of the world and come back richer and smarter and wiser (I hope).

Thank you for taking me under your wings, even though I had no clue what the events business was and yet you allowed me to make mistakes. Mistakes like losing money for the company, getting rude with the clients and often taking risky bets. And each time, Suvi, you told me to take a lesson and move on. In fact, thanks to this learning that has been ingrained in me, I try and offer an even longer leash to people who’ve chosen to put their faith in me and chosen to work with me.

Note. In life, if you find a boat that is going fast and going for the greatest ocean, attach yourself to it. Do whatever it takes to be a part. 

In fact, thanks to you, Suvi (and Gravity), I have met some of the most important people in my life. I don’t know how to make a list but it would include people like, in no order, Dipanker, Renu Maam, Sanjiv, Shailendra, Pradeep, Meghna, Anna, Praveen, Komal, Sonu, Tinku, Girish, Sandeep, Rishi, Piyush, Deepali, Ashu, Solo, Nikhil and so many more. At a point, I was working with about 100 people on a regular basis and I know I have missed scores of names – these were just from the top of my head. All these people started as colleagues, suppliers, clients, vendors and others. And eventually became friends. With time, most have drifted away but thank God I remain friends with a handful! But then, I cherish the time I spent with each of them and once in a while I do reminisce about the good old days! 
Thanks to Suvi, I got access to more people that were hoping to hire event managers. Vijesh met me because he wanted an event manager for an event. Shatrujeet wanted to talk to me for an event. Harshit is friends with me because he wrote into an event manager, aka me! RaJ wanted something to do with events and met me. C4E happened because Rajesh wanted someone to do a freelance event for him. There are many more doors that have opened for me because I was with Suvi.

Thanks to Gravity, I could make friends with other professionals in the events business and pick their brains.

Thanks to time at Gravity, I could teach at EMDI. Teaching is a big big theme for me in life. And if not for Gravity I wouldn’t be able to take a step in the direction. I would have remained oblivious to my limitations as a teacher. And thus, try and become better!

Note: If you can, teach. Has to be among the most humbling and enriching experiences ever. 

Phew! I am tired of this note. The list of things that Gravity and Suvi did to me is literally endless. The impact that Suvi has had on me is immeasurable. 

I want to end this by saying Thank you. For everything. And for the good times and the bad. For the flowers and the brickbats.

Thank you, Suvi!
Love you to bits. 


That’s about it. And a lot at the same time :).

Thank you, Suvi. I shall remain indebted to you for life. 

Regards,
SG

Others posts in this series: 1, 2, 3, 4, 5, 6, 7, 8, 9


PS: Wrote this the morning after an event that, let’s just say, wasn’t my best. Thing is, I am emotionally attached to my work and every project that does not do well, I get home sad, depressed, tired, even hurt. When I realised that the project wasn’t going the way it should have been, of all the people in the world, I thought of Suvi! That’s the kind of impact he’s had on my thinking, my life and how I work. And now that I have seen some other managers, I don’t think I’d ever want to be anyone else, but Suvi’s protégé. If there is a role like that 🙂 


Oh, and Suvi told this to Dipanker once, that after an event, once you sit in the car to go home, you must forget what happened at the event – if it were great, good for you; if it were fuckall, good for you. You need to get detached. You must leave the event behind at the venue. 


If not for this lesson, I would get drowned in the misery and fell down a rabbit hole of self-doubt!

PPS: Someone told that while these thank you notes are great, there has to be a tangible lesson, a takeaway for the reader. I like the idea. I have tried to insert some notes in between the text. Those are in italics and are titled “note.” Do revisit those. 


Oh, and one large thing that I want you to take away from Suvi’s impact on my life is that often, just a handful of people will play a disproportionately large role in shaping your life. This could be because they take an active interest in your life. Or it could be because they give you opportunities that you otherwise would not get. Or it could be the mere fact that you spent time with them and picked things as you went along.

You ought to find those people. And put your faith in those. Live is way too long for you to get attached to your ego. No one is self-made. No one has “done it by himself”. Anyway, we are stuck on this Pale Blue Dot for a speck of time. Let go of aham and see the magic unfold.   


And how do you find such people? You may not be able to pinpoint who these people are but try and spot patterns – who takes an active interest in your career? Who makes you feel comfortable when you talk to them? Who gives you a disproportionately large space of their mind? Who is generous without expecting anything in return? Who is always there to help you? You know what am saying? 

Day 1 at WeWork 247 Vikhroli

Today was my Day 1 at a WeWork. Prior to this I sat out of Red Bricks Offices (RB) for almost 2 years. Here’s what I noticed on my first day.

A cool place to work out of! 
As advertised, Wework is definitely cooler. Everything is premium AND international. From the decor to space to ambience to the way staff is dressed. I’ve been to almost all major co-working spaces in India and WeWork hands-down is THE best! And probably THE most expensive. 

Co-workers
Most people at this office are “employees” and not entrepreneurs. I am not sure how do their employers afford! That aside, I had thought that WeWork would attract entrepreneurs, solopreneurs, artists and other creative kinds. But I am not sure how many of those are here!

Also because a lot of these are employees, for them work is a way to while time while they are paid. There is no energy around. They spend more time in gossip and “chilling” compared to working. Of course I have nothing against chilling but a place where everyone is on a mission is buzzing with lot more activity! You know what am saying?

I dont want “comfortable” people around. I want the ones that are on a mission to change the world! Think Elon’s of the world.

I would’ve loved to see more interesting people.
Or may be its me who’s not interesting enough ;P 

Quality of work
As I write this, its 9 PM and I have been here since 11 AM. And for some reason I have been able to focus better than what I could at RB.

I cant say I got done a lot but I could definitely stay at a particular for a longer time.

Maybe because I dont know anyone here and thus I am not gossiping?

I think it has something to do with the way the place has been designed. From comfortable chairs to spacious desks to high ceiling, things here are designed to help you work.

Also, at this hour work is a tad better. Probably because the only ones here are the ones that actually want to get some work done! The ones that were chilling have TV serials to catch up on ;P

Oh, its tough to take phone calls at this place. People and the place is way too loud. 

Food 
If I plan to work from here, I need to plan my meals.

Since 11, I have just had processed food – coffee, coke (regular, not Diet, not Zero), biscuits, chips and all that. For one day its cool. But I cant be doing this everyday. Especially when I hope to get fitter and climb the Everest and all that.

In fact this could actually work in my favour. I could get a keto dabba and that could enable me to lose weight and get fitter! Need to think. 

Headphones
Because of the kind of people I have around here, I will have to invest into some headphones. The Airpods offer me a limited noise cancellation.

***

So yeah. This is it. More as I go along.

Good to be back to publishing here 🙂 

The Daily Grind – 2714 – 280718

I did not write yesterday. I could’ve. I just dint feel like it. No, not cool. Need to overcome these bouts of laziness if I am to get ahead. No, not being harsh at myself. But looking at myself from a few feet in the air and evaluating what am upto. 


Anyhow, without further ado, here’s the post of the day. 

So, Krishna read the posts that I’ve been making over the last few days and told me to get married.

When I asked him about his rationale for saying so, he couldnt give me a specific answer. He said, it just felt like saying that.

Now when someone says that, it either comes from deep experience. Or from deep insight. Or from the gut. In any of these cases, if I trust the other person, even though they say something that is counter-intuitive or something that I dont agree with, I tend to give things a thought. The other filter (apart from trust) I use is if they have skin in the game. In this case Krishna doesnt. But I know that he cares deeply about me, I am inclined to give things a thought.

So, I am thinking.

About two things.

One, That if I should get married.


Two, and if what I write prompts the outsiders to evaluate me as a lonely, miserable man, I need to fix it. Fix both – what I write. And how I feel.

And after all the jamming, I think I have answers.

One.
No, I am not getting married.
I am selfish af.
I dont have enough to love someone more than myself.
And to me, my dreams, my ambition is greater than anything else.
However if things go the way they are going and I am forced to take a full-time employment, I will revisit this piece.

Two.
I will not write about my deepest darkest fears and all that here.
I will push them on echoChamber.
The point is to not run away but to give the tribe (the set of people that read my blog – yeah there is a set now!) something that adds value (rather than give them gossip that they can anyway get from a million other sources).

The other thing that needs fixing is how I feel. Now, I am not sure how to do that. What I write on this blog is true. Nothing is manufactured. Things here are as true as my existence is. Each word posted here is as close to truth as I’ve ever known. I’ve written shit here that my closest friends dont know. If I am misunderstood and I have no one but this blog to pour the grief on. If I am elated, I celebrate by writing a post here.

I’ve had great days, superb victories, glorious falls, bouts of melancholic days on stretch and much more. And for each thing, this blog has been the place where I’ve shared it all. This is closest to a soulmate that I’ve had.

I know its funny.
That I seek company of strangers.
And for someone who wants to change the world and make money in the process and enable people with that money, I dont have enough people for company.
Its ironical but that’s how it is.
I am as alone as that lone camel in that infinite desert.
Or as an actor under the lights when he’s asked to perform.
Lol. That’s some creative writing. 

Anyhow, I cant run away from what I have or who I am. The point is, I need to fix how I think and what I pour out here.

Hence forth I will.

So, the big change would be that on this blog, while I will write personal things, I will not rant. Except those one off days. Even the most serious magazines have cartoons section :D.

I’d instead write about ideas, projects, things that I am working on, things that I need help on, things that I can help with.

I will talk about big ideas and themes that I am passionate about, causes I want to contribute to. For example, I’d talk about eduction and platforms that enable people. I’d talk about health. I’d talk about pushing the human limits – mental and physical. I’d make this blog a place where I raise a storm (even if its in a mere teacup).

If I cant think of ideas, I will write about what I learnt in that day. I’ll probably write 10 ideas and work on working out the idea muscle. I’ll write about what I observed during the day. I will write about things that ought to get looked at. You know, become an activist!

Basically, I will write about things that make you wiser.
Or more informed, if you will.
Starting tomorrow today.

So, what did I learn today that I think world at large ought to know? 

  • I am the most effective when I wake up early and get some work done before the world wakes up. While this is applicable to me, I sincerely think you should try this. Try getting up early. I have had friends who love nights like they love life. And when they started getting up early, magical things started to happen for them! So, there may be a merit in becoming a morning person. Try it. For a week and if it doesn’t work, big deal! 
  • There are two kinds of people. One, who are willing to work to reach where they want to go. And second, who’d just talk about it. Which one are you? Are you the one who acts upon their desires? I am clearly the second one. And I need to become the first one. And how do I straddle from being the second to the first? Any inputs? 

And what is the big idea of the day? 
  • You need to find your “blue zone of work.” What is a blue zone of work? Inspired by blue zones where on an average people live longer, a blue zone of work is a place where you get your best work done. Where you get in the flow with rather ease. For me, the blue zone is at a Starbucks outlet (the one in Powai). I cherish my time there and I dont let anyone interrupt me while I am there. For some, its their office desk. Some people are most effective when they are at home. What is your blue zone? 
And I think thats about it for the day. For tomorrow, thanks to a prompt by SN, I am writing this super long post on manufacturing luck. Watch out this space 🙂 
That’s it for the day. 
Over and out. 

PS: Thanks to VG for prompting me to write. Need more people in the tribe to do so (push me to write when I havent written. Are you guys listening?). 


PPS: I fucked up on the day count on the blogposts (count of the days remaining till to Jan 1, 2026. I got the count wrong on the last few days. Fixing it today on. As of today, its 2714 days to go. Here is the proof. 

A primer on how to #beBetter.


Context: I wrote this as an email to a friend when he asked me for tips to manage his increasingly complex life (he is doing exceedingly well in life and has a toddler that keeps him on the toes) while remaining healthy.

I poured EVERYTHING I knew in this email.

And while I was editing it, I realised I could send this to more friends. And thus this post. Please note that I am no expert. Just trying to get better as an individual and these are the things that I am working on to #bebetter.

Hey XXXX,

So I wanted to write you an email and then I thought a doc is better. Easy to format and consume and share and comment and add to and all that.

Standard disclaimers apply. I am not a doctor. This is not medical advice. I am NOT responsible for the results if you do try these.

Oh, I don’t do a lot of these right now but will start doing so by the end of this year (right now, I am not even equipped to do some of these and I am working hard to get there).

Also, dont ask me for research, facts, rationale, reasoning, links, sources etc. This are things that I sincerely BELIEVE in and am willing to do myself. If you think these are right, please try. If you think these are wrong, these are wrong and refrain.

But like I said, I believe in and practise these things. There is all the skin in the game when I recommend these. So, up to you.

I divide my “discourse” in sections. Sections are:

  1. Health
  2. Work
  3. Future
  4. Tools
  5. Misc
A. Health
This is the most important thing ever. I sincerely wish that I could turn back time and not abuse the body the way I did (coke etc). Thankfully I was never on drugs or alcohol. But if I tell something to all young ones, I say that you need to work on your health.

Anyhow, within health, key components are:

A.1 Sleep (I know that you have a baby and it’s tough to do all this but I am sure you can).

  • You have to find your optimal level (duration) of sleep. People say it’s between 6 and 8 hours. For me, its 5. For you, it could be 8. Use a sleep tracker (see tools below).
  • Find your relationship with circadian rhythm. Essentially, know if you are a morning person or a night person. And try to become a morning person if you are not. Easy way to do this is to try to sleep by 10 and up by 5. And no this is not impossible. You can do this. First few days are tough. And then it’s easy after that.
  • When you sleep, sleep in a room WITHOUT any screen. Tough but if I can do, you can too. If you are using a tracker, put on airplane mode.
  • Room temperature — 22 degrees
  • Lights — DARK. Or Blue. Buy lights if you have to. I bought and it got fucked after a few days and since its too expensive, couldnt buy again.
  • As you drift to sleep, think of things that you are grateful for, in THAT day. Not in general. On THAT day.
  • REM Sleep is when what you learn gets reinforced and new connections are made. So I typically try to read / think about things that are perplexing me as I drift to sleep. By the time I get up and reach the shower, I somehow get the best ideas. Remember they say that best ideas come on the pot? This is the reason why. So, use sleep as a weapon.
  • After you wake up, first thing? MAKE YOUR BED. Simple and SUPER EFFECTIVE. Please please do this.
  • Second thing? Think of three things that you need to achieve today. That you WILL achieve today. Think. No writing nothing. Think. And then you start your day. If you want more dope on what to do when you start your day, ask me and I will tell you.
  • Third thing? Watch some funny video. Whatever tickles your bone. I watch haryanavi humor. And prank calls by RJ Naved. You can watch Louis CK. Or even Modi Ji 🙂

A.2. Nutrition

  • Irrespective of your body size, shape, age etc, you HAVE to go on a lo-carb diet. Fuck what nutritionists say. Lo carb it is.
  • Try Keto for 2 weeks. Trust me, its THE shit.
  • Cut out red meat from your life. Forget that there is red meat. If you eat red meat.
  • Forget sugar. Eating processed sugar is a sin. You need to slap yourself hard in public if you eat sugar.
  • No alcohol. No smoking. EVER.
  • Try weed. Serious. But in moderation.
  • Skip Dinner. If you can’t, ensure that you don’t eat carbs after 7 PM. If you have to have to eat, proteins. Boiled eggs are the best. No milk. And it’s ok to be boring and not want different kinds of food. And it’s ok if you go to family functions and people make fun of you for not eating.

A.3. Brain

  • Install one of the brain training apps. I use Peak. Its immensely helpful. Its like exercise. You know walking is good. But same applies to brain. Each day, doing something that actually works on brain muscles is required.
  • Brain is NOT for remembering. Its for thinking and processing and creating patterns. Outsource your memory to The Brain (a tool), or simply, Evernote. Counter-intuitive. But do it. Your brain has one function and one function only — processing. This means making connections, seeing patterns, connecting the dots etc. Fuck anything else that anything says. No one cares if you can remember a deck of cards — its a simple hack, anyone can learn. What you need to be able to do is process and be creative.
  • Practise deep breathing. Wait. Deep breathing? Brain? Yes. Do it.
  • Challenge yourself in new ways. Do things that you’ve never done. For example, stand up? Or play pool? Brian is about making connections. The day you stop making connections and the synapses, you are fucked.

A.4. Mindfulness

  • Meditate 10 minutes everyday. Use Calm. Free version allows you 28 days. Please do that. If you want, am happy to buy you a subscription.
  • REMOVE all negative things from your life — friends, family — anyone that drags you down, throw that person, thing out. This could be your best friend that pulls your leg all the time. I’ve done this. Thrown people out. It hurts. Like Cancer. Its part of your body but you kill it.
  • ADD positive things.
  • There is LOT more on mindfulness. I am not sure of a lot of things myself. This is something that even I am working on.
  • Get authentic. Read about it. Authentic. You are like who you are. In real life, in conduct, in meetings, in your bedroom, in your heart and in your soul. If you are authentic, you spend less effort (you are not posing and hence you are using less brainpower and thus are happier). Plus people on other side also know you as authentic and good and honest and all that and thus trust you more.

A.5. Body

  • Massage — twice a week. At home. Not spa. There is this guy at XXXX. He charges 400 per day. Find one in XXXXX.
  • Walk — 45 mins EACH day. There is NO alternative to this. Invest in a GREAT walking shoe. Either Nike or Asics or nothing. You don’t have issue with money. So do it.
  • Work with hands. Learn something that makes you use your hands. This will help you in delaying old age. I tried guitar. I am going to pick up Khartal.
  • Grow muscle. Don’t become The Rock. But grow muscle. This will not happen without gym or protein. I don’t understand much of this right now but I once I reach that point, i will.
  • Get a standing desk. You have to. If you can’t, I can gift you one. Mine is coming. At Starbucks, I work with a standing desk.
  • Keep back straight. Remind yourself multiple times to keep the spine straight.
  • Sex. Get regular with it if you aren’t. Sorry, this is a taboo and all that in India but get regular at it. Get an extramarital if you have to. I know this sounds wrong but you need to decide for yourself if you want to live till 120 and you want to be active and all that. Fuck what has been taught to us. Draupadi had 5 husbands. Akbar had a Harlem. What other evidence do you need? There is science. And no, I don’t have an extramarital thing yet. Heck, I don’t even have a marital thing yet. But if need be, I will. I am selfish.

Here are some “hacks”

  • Carry Almonds with you in a small box. Everytime you are hungry, pop in a few. Not too much. A few (less than 5 at a time). Or boiled eggs. Buy an egg boiler. I bought one and it’s super easy to use and its fast and I get perfectly boiled eggs.
  • Buy eye mask if you can’t get lights in the room.
  • Use the night mode feature on your phone to get the phone to automatically go silent post 8 PM.
  • Tell yourself EVERYDAY that you are lucky. You know that study right? They divided a random group of people into 2 groups. One was told that they were lucky. The other was told they weren’t. And then they were asked to search for free movie ticket coupons in the same newspaper. Guess who found more coupons? Just because they were TOLD that they were lucky, they found more.
  • Listen to the music from the time in life when you had no worries and were carefree and you were SUPER happy. May be the same track that you used to propose to your wife! I listen to Lucky Ali, KK, Silk Route etc. I am forgetting who talks about this but this is a PROVEN technique to reduce stress and get focus back.
  • Assume you make 3 lakhs a month (INR). This means you make 10K a day. Means each working hour for you is worth 1000 bucks. Anything that you can outsource for cheaper, do that. For example, you can get a driver for 400 bucks an hour, do it. You can hire an EA to save you 20 hours in a month? Pay 20K and get one. More on EA later. But point is, anything that frees up time for you — even if you have to pay for it, do it.

B. Work

  • Get an EA to handle emails and other “dirty” tasks. Idea is that you will NOT do anything that does NOT add value to your time or life. If there is one thing that you can do from this entire document, get an EA will be THE number 1. May be sleep is but this is close.
  • You will only do 4 things at a point in time. Not 3, not 5. If more than 4 things demand your attention, you will find a resource to do that. You can afford to. So do it. Wish I could.
  • Use pomodoro. 25 mins of deep work and then break. Chunk you tasks in 25 mins. Open office for 25 mins, meetings for 25 mins, thinking for 25 mins etc. The other 5 mins on the pomodoro? Go for a walk. I am going to do 2 push-ups every 25 mins. Lets see. Idea is to cultivate that habit.
  • While you work and you get a distraction, do NOT jump to it. Buy empty visiting cards and write on those the thing that is causing you distraction. And then once you are done what you are doing, do things that are on the cards.
  • Get a personal board. I am getting one. You are on it. And there are 10 other people. Like XXXXX Sir said, from different backgrounds.
  • Tell each of those people about your work ambitions. Don’t hide. Trust them. Don’t talk in vague terms. They are YOUR board. There is often sensitive information. Its ok. Life’s too short. And this sensitive information is NEVER life or death. Its at max career limiting. We can get the career back. But it’s ok to trust in your people, your board. For your progress.
  • Switch off mobile notifications from all apps except SMS. Tell your favorite ones to call or sms for emergency. Everything else has to “fetch” for you. Your life shall not be controlled by the ding of an incoming message by a colleague or a client. Neither it will be run by a notification on Facebook about your wife uploading a pic of your daughter. It will be run by you and your goals and your ambition.
  • Get famous. You already have XXXX. Use that. Leverage that. The idea is that reputation takes you so so far. Go far. I suck at this. I am working on this. And its tough for me cos I havent done shit. You have. Your reputation can take your so much farther its not funny.
  • Write. PLEASE. Even if you think you write BS or write like crap, please write. There is NO better way to clear the head than to write. Writing this note has given me so so so so many ideas and reinforced so many beliefs. Thank you for making me write this one. Ideally you have to write at a specific time EACH day. I am trying to get into that zone of writing. But I need to first get out of the issue that my time is owed to someone else. You are lucky. You own your time.
  • Learn mental models. Use them. If not all models, just learn Cialdini’s. These are social proof, authority, scarcity, liking, commitment and reciprocity. Find out all the models I’ve used in this one email.
  • Get purposeful. Dont do things because there’s nothing else. I can talk so much about this. Not purpose as in world changing and all that. Purpose as in you do things with so much passion, so much love, so much purpose that if someone is looking at you, they get infected with your way of working. Ordinary is boring af.

C. Future

  • Make a vision board (sounds gyaan but trust me, it helps. And ofcourse none of these esoteric things happen unless you work towards those things)
  • Once a week, sit and think on your future. Mark this in your calendar. There is no way you can’t NOT do this.
  • Use your board. I am sure you read the point above.
  • Make your team. Team XXXX. I have this thing called Team SG. A set of REALLY young kids (in the age group of less than 25) that you hire today. These people HAVE to work with you for rest of YOUR life. Groom them, mentor them, help them. Make your team. Not your company’s. Your. Do you have 5 people who’d walk out with you if you have to quit? I have 1. I want 9 more in this year. Working on this.

D. Tools

  • Start using Asana. Or Trello. Whatever you like. Idea is to outsource your remembering function.
  • Google Calendar. You will NOT meet anyone if its not on your calendar. Not even standup meetings. Create office hours (time when anyone can walk in to you office to ask you anything — like yesterday, 5 people walked in while you and I were talking. Train then that they can only ask you things at 11 AM or 5 PM). In 25 min slots.
  • Sleep tracking — use fitbit or even some app on your phone. I use Sleep Cycle. This tells you how is your sleep and if you are sleep is fucked, you are fucked. You need to first know if the sleep is good or bad. You may think you sleep well but the app tells you that you are fucked and you need to fix it. This is the single biggest revelation that happened to me.
  • All tools that I use EVERYDAY are: Hubspot CRM, Feedly, Asana, Toggl, LifeTrack sheet (where I track my life — I note down what I do on most days), Google Calendar.
  • There is no set formula for these tools. You find your set of tools. I found these after a lot of effort and lot of time. I keep going back and forth between tools. Idea is to find your own path.

E. Misc

  • You OWN the day. Not your calendar or emails. You can choose to switch off emails. Once you get your EA, you can further control your time.
  • Use your commute. Cat nap, podcasts etc. Do whatever but do NOT waste it with SM or email. Commute is THE biggest advantage we have. I know of a guy who actually lives in Thane so that he can get 2 hours every day in train to read! Beat that!

That’s for the time being. I am sure there are more. And I am not sure if this helps you. But these have helped me immensely. I am little more peaceful and content. Though I am yet to become the big shit that I’ve always wanted to become — I am sure I will get there. I am lucky. Are you?

Any inputs anyone? I am @saurabh on twitter.
PS: First posted on Medium here. 

The Method in Madness

This post talks about how I work, what prompts my (business) decisions, what drives me and like the title says, the method behind the madness.


Three things prompted me to write this post. 


a. When I announced Open Office Hours, Sanjay advised me to make a list of all things that I do. And on top of those, make a list of things that I complete. And it wasn’t a great feeling to get sucker-punched in the gut. 


Of course, his input was valid. For, I am someone who is good with starting things but I suck at finishing. 


b. I bumped into a very old friend yesterday few days ago. She introduced me to her fiancé and said, Here’s Saurabh. He’s an amazing guy but he is flaky. A sucker-punch second time around. And a jab. 


Again, very valid. I suck at keeping in touch. I am driven by my comfort and my whims. I often don’t honor my commitments (disclaimer – personal commitments. I’ve met ALL work commitments, baring a handful. Its my reputation that has taken me this far (more about reputation as we go along)).


c. At work, two separate sets of incidents made me aware that I fail to inspire confidence in my people. Sucker-punch, left-jab and upper-cut. One short of KO. 


Really. I mean I could not sleep well the night I realised that people don’t have faith in me. I’ve always thought that I am the kinds that will be in your corner if you are ever in need. No, I don’t want to defend. I want to take an objective look at things. 


Lemme give context and talk about one of the incidents. 


I proposed something really radical and that meant people had to take giant leaps of faith to support the plan and the initiative. To me, its as clear as a clear sky that we have to do that. And good part is that my team agrees that we need to do it. But the team is not willing to take the leap. When I wondered why, I was told that such leaps of faith require the team to have faith in the leader. And a leader that the team knows will stick with them. And they said they don’t trust me enough (not just my ability but they don’t trust even the intent). 


Thing is, while I may say (to myself) that I don’t leave anyone in lurch; but if there are different opinions, I need to re-look at my leadership style. I do agree that I get bored easily and I move on fast. Like they fall like sack of potatoes after a KO? And I know that I am like that child in the candy store that wants every damn thing. Of course my attention span is shorter than that of a butterfly or even a goldfish or maybe the hummingbird. I move on faster than Ali could dodge hits. Ok, I am digressing. Point is, I agree that I fail to inspire confidence in my team and that is probably because I cant seem to stick with one thing for long. 


There are more examples. But I guess I’ve made the point. 

Oh, and if I have to reach the 1 million (and subsequently, the 1 billion goal), I need to be able to get people to buy-in. And to get the buy-in, people I work with need to understand the method in my madness. After all humans are rational creatures and if they know why I do the things I do, they probably will see things from my perspective! 

Also, I love to don multiple hats. I love to juggle lot of things at the same time. And this is reflected in my personal life and in professional. While this is not the best way to go about things and research after research and expert after expert has pointed that you need to have extreme focus if you want success. And I don’t disagree. In fact I advise people to remain focused and do one thing at a time. Just that I am made in a way that I cant focus. I tried for a bit to get focused but I realised that my output suffers when I do one thing. And, I do my best work (as rated and evaluated by me and me alone) when I do a million things at the same time! 


So I’ve accepted that I am going to be a scatterbrain all my life. I will be a fickle mind. I will be a Jack of all trades. And rather than being shy about it, I have accepted the way I am and I now try to maximise my output and thus the potential. 


Thing is, we get one life and I want to live it up and do it all (this probably explains my interest in multiple things). I refuse to be a mere bystander. And I obviously refuse to be a part of the rat race. 


*** 

So, in this post (after a mile-long introduction), I wish to talk about how I choose things that I work on. Or like I say, the method in my madness. I write this for my team, my partners, people I want to work with.

Ok. So every project I pick HAS to fall in one of the following buckets.

  • Reputation
  • Growth 
  • Network
  • Money
A good idea is something that falls in any of the above buckets. For example, xtyres would’ve helped me make money. Or for that matter, my personal blog helps me get better (as a writer at least). 
A great idea is something that is at the intersection of two buckets. Say speakers network. It would’ve made me money and it would’ve created a network of connections for me. 
And an awesome idea is that checks more than 3 boxes. For example, Open Office Hours. Apart from making money, it would do everything else. I get access to interesting people, I learn new things and I create a network! 

#note2self: May be work on only those ideas that check 2 3 or more? 

Each idea that I work on (on have tried to work on in the past), you WILL be able to trace back its origins to one of these buckets. 
I know that one big red flag is that there is no one theme or discipline to this (theme as in teaching, AI, tech, fashion, entertainment, marketing etc.). And probably that is where the problem is. More on this in a bit. 
Oh, these buckets are as of today. In the past I had few more buckets. Such as: 
  • Things that I enjoy
  • Things that give me that rush

And these buckets remain in flux. Like they say, change is the only constant. I tweak these buckets often.

For example, once I realised that rather than chasing rush, I ought to look at things from a longterm lens, I dropped the rush piece. So, I refuse to work on a project that could, say, kill me in exchange of that split-second excitement. No more fast cars for me ;P

Second example, I know that once I reach my billion, I will remove the money bucket. Because money will stop being important at that point. I will probably add the Impact bucket because I would have what it takes to create impact.

In fact, I am really tempted to add a Community bucket as the fifth variable. But I am on the fence. May be I will in a few months.

#sideNote. I am reading about OKRs from Doerr’s book and I really think its a powerful goal setting and tracking system. I will revisit this post once I’ve created my OKRs.

There is more. But for the time being, there are these 4 things. Lemme elaborate each.

A. Reputation. 
So reputation is easy to speak about. It’s the sum total of beliefs, opinions, understanding, hearsay, reviews, references etc in other people’s heads, about you! 
For example, what is the first word that comes to your head when you think of me? 
Flaky, in that friend’s case. 
Reliable, for Vanita. 
Contrarian, for Vivek. 
Loser, for sgMS. 
Dreamer, for rr. 
Romantic, for self. 
So my reputation is different for different people. And that to be honest is a challenge.

A great reputation is when what others think of you is largely consistent. Is in the same zone. 
In an ideal scenario, when I walk in a room, the person on the other side of the table must know that I am Saurabh and I am someone that will do what he’s promised and will makes things happen. That! That is the reputation that I wish to create for myself. Someone that enables and makes things happen. And enabler of what? Ideas, dreams, things, projects, dreams, lives. Get the drift?

So, if a project nudges my reputation in the direction, I am on board.

Stay with me.

Lemme add one more dimension to reputation.
I think reputation allows you to open doors that are otherwise closed to you. Example? If a big foreign brand wants to come to India, between a Tata and a Dhoot, who would they pick? That!

If you are stuck in a different country and you see a brand from India that you know is reputed, will you consume that? Or will you consume an unknown?

And of course its a double-edged sword. A bad reputation is a larger liability than a good reputation is an asset.

Reputations as they say takes 5 decades to make and 5 seconds to break. Each project I take up, each thing I do, HAS to be a step in the 5-decade long journey. I am no Tata but I need to work hard to be there!

Third dimension to reputation.
It has another general meaning. That of someone who is trustworthy, reliable, honest, authentic, genuine etc. And while I care about these traits in general, I don’t give two hoots to these when I create projects.

And why not?

Most of us have this internal bullshit meter that tells us if what we hear is worth our time. Or do we must ignore it. When I meet people, if they think I am full of shit, I will never make any inroads with them. That’s the reputation that they have of me. I cant change it. And in the world full of a million opinions and a billion thoughts, why bother? Better invest time in moving on and onward. Unless…

Unless they are the people you work with, want to work with. With those people you ought to work hard, cultivate it and take it from there.

So, it is important to be cognisant of reputation. I’ve sucked at this but I am improving. The journey of the 5 decades starts today. I will protect my reputation as if its the Princess Peach.


To summarise, if a project moves forward my reputation as a doer and an enabler, I am onboard. 


Oh, and no, do NOT confuse reputation with fame. Fame to me is one of those things that drag you down. Really. More on this someday. 
B. Growth.
I love nothing more than the ability to learn new things and grow. If there is one thing that I can pick up in life, as a common thread that has served me well, I’d pick growth.

In fact most things that I’ve started are driven by this one tenet. Here is a small list of projects that I am on. 


This blog? Helps me write better. 
Office hours? Makes me aware of interesting things and people.
Podium. Teach me more about events business. 
OnWriting. Make me a better writer. 
I can give more examples. But I guess you get the drift. Learning new things is the secret sauce.

So, what is growth for me?
Growth is when I learn new things, practise a skill, make myself better, pick brains, explore etc. Anything that helps me evolve, that keeps me engaged, that helps me push my limits, my boundaries, my brains. 

Why is this important to me?
Because I am not naturally talented (or as they say, gifted) in anything! I mean I am no singer, dancer, actor, speaker, writer, painter. Neither am I blessed with looks that allows me to get by life easily. And I don’t have a rich or famous lineage. And all these factors mean that if I have to have a good life (and give back and make the world a better place and make a dent etc), I need to work hard. And smart. 
Put hard and smart together and you automatically become someone that is like an information (or knowledge, if you will) sponge. You work hard to learn things. You use smartness to figure out the bits to persist with and what bits to let go. And you find your way around life. 
I can give examples. 
a, I am not a naturally gifted writer. But I think with constant practise (been writing this blog for 14 years now), I have been able to reach a point where what I write can open doors.

And I know doors open! I have made umpteen friends thanks to this blog. The book happened because of the blog and the book is like a visiting card for me. 

b, My bills are paid by C4E. And no, I don’t have any formal education in the events business. It just that I learnt things while I was at Gravity. I mean when I joined them way back in 2010, I could either choose to remain in the limbo, do my job and get back home. Or I could learn everything about the business. I did the latter and along with a host of other factors, the hunger to learn has helped me create a business that pays my bills! 
Staying with C4E, my biggest challenge is to grow the business. I don’t know how to do it. And I will learn what it takes to crack new business. May be in 5 years, I will look back at 2018 and I’d say that because I learnt how to create new business opportunities back in 2018, I could do all I’ve wanted to! 
Thing is, if I stop learning or stop growing, I’d better die and not waste resources. Life may be meaningless (a friend recently compared life with Sisyphus climb up the hill) but I think the meaning lies in being in the present and helping others.

Bottomline. If a project promises to make me better, I am on board. Tell me of the new things that I will learn. Tell me of the doors that the thing would open! 

PS: You may argue that you learn more and more about one thing only and grow so much in that one discipline that you are THE expert for that (thanks @oddtazz for the idea). Its such a great idea! Just that its not for me. Remember I said that I am the Jack of all trades? I don’t want to be the master.

Of course it has served well to others. Prof. Bakshi is an example. He put consistent time and effort on mastering the art of value investing and today, he is a worldwide authority. Something that has allowed him to create immense wealth. And impact. And he continues to inspires others (near and far). That’s an amazing life to have. But…

But, its not for me.

Hello, Jack!

To summarise, if by doing a project I get to grow, learn more, #bebetter, I am in! 

C. Network
Network has few definitions.

One.
Network means knowing people well enough that they are willing to back you up, stand by you, become your advocates. This ensures that doors open for you, opportunities present themselves to you, your reputation grows, you make money, you get closer to impact etc.

Example? If Rahul Yadav wants to start a new company, he can find a million investors to back him up. And he can get together a team that he wants!

Two.
Network also means reducing the degrees of separation from 6. To, say, 3. Why would you want to do this? So that you can act with speed. After all closer you are to the decision maker, better it is for you! Rather than wasting time on needless formalities and bureaucracy, you focus on getting things done.

Example. If I want to make movies, the ability to find a way to reach an Amitabh Bachchan goes up by a million if I am renowned author. Balki?

Three.
Network also means meaningful connections with people that may or may not result in direct business. But something that allows you to grow (see B above). Something that allows you to unwind after a hard day!

Example. If I knew the heads of marketing for large consumer companies, I could pick more insights and ideas and that would allow me to find more revenue streams from C4E.

Four.
Network also means the ability to connect dots and make things happen. You have an idea? You need a designer? A marketer? A coder? Lemme put all these together and get things done for you. That. Network. Powerful. Enable. Get things done.

Example. I’ve been struggling to find an alternate revenue stream for myself. If I could connect with more people and get them to do things for me, I could be faster. And I could actually ship!

Now that the definitions are out of the way, lemme get into the specifics.

So, one of those things that I am sore about in life is my inability to forge deep connections that typically help you get ahead (not just in terms of business but in terms of personal growth). I suck at it so bad that even a banyan tree can beat me in the race. Gary is faster than me! The other day I was lamenting that if I were to die tomorrow, the only two people I would to know about it are my sis and VG.

However, whatever little I have, has came to me because I had people helping me. Without expecting anything in exchange. The standing on shoulders of giants maxim is truer in my case than anyone else’s.

Oh and like other things in the Universe, Pareto works here. I can trace back all good things in my life to just about 5 people.

Now imagine that instead of 5 people who care for me, I had about 150 (do read about Dunbar’s), my life would probably be infinite times better.

Probably yes! You know? The law of numbers, probability and luck? That!

So, greater, stronger, better the network, better for you!

My favorite example?
One of the clients of one of my previous employers is a family business (worth at least a billion dollars). Their heir is about 19 and lives in London. And goes to school with the Prince of an African Kingdom and an upcoming actor who’s already got a few hits under his belt. Imagine the network (and thus influence and reach) in the next 15 years when he’s my current age! Add onto the fact that he has a billion-dollar pedestal that he’s standing on already!

This also reminds me of one of the projects that I created but couldn’t take it to fruition. I called it the Mastermind Group. The idea was to get 10 super smart people in a room and spend time bouncing around ideas. And the 10 people that we choose as part of the group had to have the potential of being one of the most 100 influential people in the world in 20 years! It was a fucking audacious vision. To see it to fruition, we had to be incredibly smart, persistent, lucky and all that.

And you know, I was ok if they threw me out of the group. The intent was to learn as much as I could in whatever time I got to spend with them.

And we failed. In terms of the lifecycle, the project was incomplete. Abandoned. But I did make a few friends and they remain the most trusted advisors till date!

You see an example of how trying to create network allows me to get lucky? Aim for the moon and land in the stars?

Of course I could not choose my parents either (ovarian lottery and all that). And I could not choose my network when I was younger. Heck I did not know that I ought to choose my network! If I knew, I would’ve done it.

But now, now that I know, I am conscious about what I do. I try and create a network with interesting people. Or with people that I think can be interesting. Bird in hand. And in the bush!

Of course this is constrained by understanding of life and people and all that. You will probably have a different lens and a different method to evaluate things. Point is, there is no denying the importance of the network.

Oh, you know Chris Sacca? He’s a product of genius and network. Closer home, I think Zishaan is pure network. You get the drift?

Of course I need to know how to cultivate the network. End of the day everything is a transaction and is selfish (think about it – you help others because you either get something back or it makes you happy or you are merely discharging your duties). So, network is as hard work as anything else is! I suck at it but I am learning. Do share tips and advice 🙂

Oh, sticking to advice, here’s some unsolicited advice. You need to start creating a network. Now. You spent the last 5 minutes reading this. That’s 5 minutes where you did not work towards creating your network. It’s that important! Why am I writing this? Because I want me team, my partners, my friends, supporters to know what they’re getting into when they choose to work with me. And I am writing this for other interesting people that may want to talk to me. And thus, trying to help my network!

So, to summarise, if a project allows me to know more interesting people, I am in. Even if its failed, doomed from the start, I am willing to invest my time, energy and resources to get to know more people. After all, people create magic!


D. Money
Of course.

If I said I am not driven by money, I’d be lying. I know money can’t buy happiness but not having money can make you unhappy. Plus money allows you to live in comfort AND work in comfort. And on top of everything, the important bit is that money allows to make bets that can take you closer to your life goals!

And why is money important to me?
In absence of any rational or measurable metric, I believe that the amount of money I make is the direct reflection of the impact I am having with your work.

I mean think of the top 5 people who’s made a dent in the world. And then figure out the amount of money they’ve made. Do you see a relationship? 

Oh, and please don’t give me names like Mother Teresa etc. She probably made the ding in her own way but did she did it with just altruism? She needed the money and a lot of people would’ve supported her. Even the greats like Leonardo and Picasso and all that needed patrons. No?

I don’t want to waste more bits and bytes on importance of money. Let’s just assume its important.

So, if there are projects where I can make money, I want in. Unlike VCs, I don’t look for 10x returns on all my investments. Ideally, some of them have to return 10x, some of course would go bust. But a majority has to just break even. That’s it.

#note2self. Is this one of the reasons my projects go bust? Because there is no financial viability to those? Need to think.

*** 
So yeah! This is method in madness. Like I said, this is the broad framework and not the specifics. I know that these do not belong to a theme per se. I know that scatterbrains have infinitely tiny odds of success. But this is it!

Hope you understand me a tad better. You may or may not agree with these but these are the heuristics that work for me and unless I see some very compelling evidence, I am not sure I want to change.

Finally, this could be is a selfish way to look at things. But that’s ok. I am not taking anything that is not rightfully mine. I am choosing to live my life in a certain way and I am ok if I miss out on a few things. That is what makes life worth living. No? 

In the end,
At the cost of being repetitive, these are the things that drive me and make me want to do things. You may or may not agree with these. But this is the best I can do to explain my thoughts and deeds. If you are in alignment, lets come together and do some crazy shit. There are mountains to climb, money wealth to be made, and people to be inspired and impacted. And time is short. Lets do this!

Why else are we here?

Footnote
While I wrote what makes me pick things, I want to write about what makes me drop ideas / projects mid way. What makes me “bored” and lose interest.

A long post will happen at some point in time, but right now, here is a bulleted list.

  • I get bored. And when do I get bored? When I start sensing that none of those 4 is happening. Give me constant excitement and I am your slave. 
  • The project reaches a point where I know I’ve hit the roadblock and unless I get a large external stimulus, it wont move ahead. I know I cant give up like that. I do try to get that shot in the arm. If I need more resources than what I can gather, I leave it to explore new things. I know its unfair (to the idea, more than the people) but such is life. Old has to make way for the new!
  • The project reaches a point where its not a challenge anymore. Like for example, I’ve always been fascinated by a Rubik’s. The day I realised that solving it requires you to merely practise 7 odd movements, I lost interest. And yes, I did learn those 7 steps. 
  • People I work with lose interest. I am the kinds to feed and survive on the energy of others. So the partners that I work with, if they lose interest and are reluctant to play the role that we decided they’d play, I tend to lose it. And since I am too “gentle” and too “human” in how I deal and I avoid “conflict”, I let things slack. But lately, I’ve realized that every time I’ve been rude, things have moved fast! So I need to think on this. #note2self. 
  • And finally, if during the course of the project, the reasons that I started it for changes, I drop it. For example, the opportunity is no longer around, we are too late to make money or impact etc. etc. 
  • Oh, one more thing. I used to a perfectionist and that made me abandon a lot of things. Now I believe in shipping. Or as MM says, done is better than perfect! So this should get fixed. 

Oh and having said all these things, things that I need to work hard on are
  • People skills 
  • Persistence 
  • Finishing
And finally, here are a few things for you to think on.

  • Whatever you do, does that help you grow as an individual? 
  • What would you epitaph say when you die? 
  • What is the first word that you think people have for you? Is the word consistent? In the same zone?

That’s about it. Thank you for the patience. You’ve just read 4800 words!

If you read this till the end, do let me know what you think and how can I improve. Oh, and the coffee / beer is on me.

PS: Thanks to SG2 for the inputs on this post. She said that maybe this could be positioned as a guideline of the values and systems that defines me and makes me tick. Because if you share values, other things fall in place. So this could be the set of values that I define myself with and if you do too, we can potentially create a long-lasting and effective partnership.

Introducing Open Office Hours with SG

Credits: Canva

So, Open Office Hours with SG essentially means that I will spend my free time (which is increasingly rare these days) working with young artists, entrepreneurs, students and others. On problems that YOU need help with. And if nothing else, listening to things that you may wish to talk about.

In one line, think of a me as a coach. Of course unlike coaches that have no skin in the game, I will put mine on the line.

Here are some details.

What are you doing?
I will spend 1-hour chunks with people who need a bouncing board or an advisor.

I can talk about host of things. An incomplete list include advertising, badly formatted documents, blogging, branding, communication, consumer behaviour, design thinking (not design), entertainment, events, marketing, music, growth (not growth hacking), life, philosophy, purpose, poker, relationships, travel, writing and other things.

I know its a long list. Trust me, there is nothing as cool as being able to see things from multidisciplinary lens.


Who am I? What makes you think that you can dole out advice?I am Saurabh. I run C4 Events (a corporate events agency) and AWSL (a strategy and marketing consulting agency). More about my work is at my LinkedIn.

I have a MBA from MDI, Gurgaon (class of 2006). This means that I have been working for 12 years now. My work has taken me to more than 20 countries and I have worked on some of the biggest brands in the world.

Apart from this, I am an author and a blogger. I enjoy playing poker and pool. And the three things that I will do before Jan 1, 2026 are: Climb the Mt. Everest, create a personal networth of USD 1 bn and impact a billion lives.

Oh and I am on this constant pursuit to be better. Read this post.


What makes me believe that I can give advice?
Nothing. But I want to. You know what they say? The teacher appears when the student is ready. Are you ready?

Why am I doing this?
Few reasons.

a. Working with young people helps me become better. This is thus a selfish endeavour. In fact to become a better marketer, I need to continue to practise my skills. And working on your marketing or growth problems will help me grow. Plus the sheer variety of problems that I will get to work on and the kind of people I will get to see will be an experience in itself.

b. I wish to give back. Thing is, when I was growing up, I was super lucky to have access to a lot of people that helped me without expecting anything in return. This is an attempt to emulate them and help others.

c. Like Steve Jobs said, old must give way to the new, this is my attempt to help the new usher in faster.


How does this work?
Most weekends, I have spare time that I can either spend watching the next season of Narcos or I could sit with young ones that could do with some counsel.

How much does this cost?
Zero.

Serious. This is an experiment. Lets see if I get any takers. There are no hidden costs. Promise.

How do you book my time?
Fill in this form and I will be in touch.

More details?

More about me is at Linkedin or Twitter. The best way to reach out to me is on twitter.

Questions? Thoughts? Inputs? Comments?
I am on twitter at @saurabh.

Thanks!

First published on C4E blog.

Writing Off!

Alert. This is a ranty post. Why am I writing this? Because I dont know what else to do about this. I want HAVE to talk about this to someone and get the load off my head. Ideally, talk with a life partner or a business partner. I dont have either. I mean I do have business partners but none of them have any place for emotions in their heads. I also have a few friends and mentors that can lend a patient ear but I am not sure if they understand the battle I go though on a daily basis. Neither do I know if they understand what I am upto in life. I could vent out on the Facebook and twitter but I am not sure what purpose will that serve in all the cacophony around. For that matter, I am not sure what purpose will this blog serve. Once I publish, I will probably forget. But thats the point I guess. To vent out and move on. Here goes. 

So, this stint of working for myself, I started in the Feb of 2015. As I write this, I complete three years of being on my own. And its been one helluva ride. There have been one or two ups and a lot of downs. Its definitely been a great learning experience. Truth be told, I am not really doing that great (compared to how Id be doing if I were working for someone else) but as I think back, I dont think theres anything else that I would have done. There are no regrets, if I may.

However, if I had an option to go back, I would undo a lot of things. Things like never working for someone without taking an advance.

And thats what the rant is about. Stay with me.

In the last three years I must have worked on 20 large projects and about 10 clients (both big and small). And out of those there are 3 clients and 3 large projects that I did NOT get paid for. And I am talking about serious money. About 11 lakhs. In sunk cost and opportunity cost. It may not look like a lot of money to you guys, but to me, its big. Big as in B I G.

The point of this post is to tell myself that I ought to write those off. And write an open letter of sorts to people who get work done and do not pay.

So, here I am. Officially and finally, writing the payment off. I dont really want to name the companies (or the people). Neither do I want to talk about the circumstances which lead to me not getting paid. But there is this thing that I do want to put forth.

Thing is, I am someone who doesnt really have an easily monetizable skill. I am NOT a designer, coder, photographer, fashion blogger, singer, drummer, rich heiress, son of businessman, baker, chef, make-up artiste or anything like that. These people are blessed in the sense that they can make a living whenever they choose and wherever they choose.

Neither am I a career professional who’s spent years in a certain industry (or a discipline) with large companies and thus has a CV that can get a super cushy job. Most of my friends from MDI fall in this category.

What I am is a hustler. What is a hustler? You dont know? Stop reading right now. Close the browser. Leave.

People like me, the hustlers, are often the Jacks of all trades. We are aggregators have no marketable skill and often have to fake what we do. We rely on services of others, often working with make-shift teams and arrangements, trying to deliver a great product (or a service) that makes the customer choose us over other more “established” businesses. If I may use a better word, people like me have to hustle and hustle hard to make the ends meet.

And why? For ofcourse the independence. And to make ends meet while hoping that things we do, work on, they add up. Add up bit is important. What do I mean by adding up? That someday all the work we’ve done, all that we’ve been through gives us enough name, clout, attention, contacts, relationships, ideas that we can go make that dent in the universe.

So yeah. As long as you get work that adds up, work that continues to pay you and keep the engine going, all is well.

Till the time a client fucks up on the money that is promised to you.

After all, every rupee earned is a tiny step towards that dent. And every rupee lost is a roadblock. When a client decides to not pay, for whatever reasons, they put a roadblock on the path to my progress. In fact I’d say I am dragged back 10 steps – after all, to take up a project I had to let go of other opportunities. No? The other opportunities could mean working on a different project. Could mean that that book I’ve always wanted to write will have to take the back seat. Why? To earn bread!

In fact, by not paying you dont just put a dent in an individuals meticulous plan for life. But you are an impediment to the whole notion of Karma itself. When you dont pay, you stop, you pull back people like me from realizing their life goals.

You know, the most important commodity is time. And when I invest time… Wait. I dont “invest” time. I “exchange” my time with a client’s money. And in this implicit contract, once I have done my part of the deal, I expect and its probably fair for them to hold up their part. And pay up.

But often, they dont. And when that happen that sucks. You are way too small to fight and argue and you’d rather move on. Its just sad.

What makes it worse is that people like me do not belong to the entitled class. We are not big corporations for sure. Neither do we have bankers or VCs on our side to look out for what we work on. More often than not, its an individual like me, trying to hustle hard. To do things, add up and make that dent in the universe.

The simple act of momentarily selfishness by a client stops the wheel of life. And thats not a cool thing to do. No?

So, dear big companies, rich men and other such people, next time you get someone like me to do something, please PLEASE PLEASE pay up! For you its probably loose change. But for someone like me, it could be a shot at a better life.

Thank you!


P.S.: Here’s a pledge. I WILL always pay once I have agreed on a number. Even if you take me for a ride, you dont deliver, you do shoddy work, you dont meet expectations, I am willing to understand and give you that extra chance. After all if people like me will not pay it forward, who will? 

The Urban Nomads

So, yesterday day before few days ago at a cruise ship in HCMC, we were doing an event for the Indian offices for a UK based company. And one of the acts was a Filipino band that had two singers, one of them a Cuban.

Picture this. Retro English pop. In Vietnam. Arranged by a French woman who works for a company owned by an American. Artists from Cuba and Philippines. For guests from India and UK.

I dont even know how many countries is that. But I do know one thing. The mobility and opportunities that you have if you are an artist and are talented!

Thing is, I think that talent allows you to live wherever you wish to. And that is such a fascinating life to have!!

You know what am saying? You can choose a country you wish to live in. If you are talented enough, you can make enough to pay for your bills, and then some more. You can make friends that are not just accidental. You can chase your craft. You can hone it while you earn your bread by performing. You can see sex and cash in action. You know, you happen to things, rather than things happening to you!

Lemme park the talent bit for a while and drift.

***

There is this thing called the Urban Nomad. Its essentially refers to people that live in urban locales and yet are not tethered to a particular location. These people dont own anything that ties them down to one place (immovable assets, large families, a job that requires you to goto office everyday etc etc). You are free to move across borders and all that. And these people are skilled in one particular discipline that is in demand across borders (painters, photographers etc) and thus they can fend for themselves. Oh, and modern world is introducing lot more professions that allow you to become an urban nomad. Think of those bloggers, language tutors, Yoga instructors, chefs, entertainers and more.

And why am I talking about this? Because I have had this fascination with being an urban nomad and at various times in life I have thought of multiple ways in which I could become one. At different points in time, I have considered becoming a designer, a coder, a photographer, a writer, a yoga instructor, an English language teacher and / or more (assuming I can be all of these).

But then I’ve, sort of, held back myself for three reasons.

A, I know I am way too good to be cast in just one mould (and at the same time, not that good that I am in top 1%ile of any). This means that its in my karma to be never satisfied. I will run from one thing to another and my life will be defined by “chase” rather than “destination.”

B. I’ve wanted / still want a luxurious life for myself. Ok, not luxurious but abundant life. Where I dont have to think for 5 months (or wait for a stupid cashback scheme) to buy an iPhone X (PS: RG gifted me one and I couldn’t say no. Thank you, sir). Where I know I can travel business class without any fear (of poverty) or guilt (of splurging when my parents dont even travel in the plane). Where I know I have provided for enough to discharge my duties as a son and a brother and a friend. Where I know that if I were to take off, people would be happy and will not miss me. There is more. But I am sure you get the drift.

C. I dont want to live as someone who came, saw, enjoyed and left. My epitaph has to mean something. I want to give back. I want to pay it forward. I want to make an impact. And that can not happen if I an urban nomad, drifting from one place to another and one opportunity to another.

So yeah. I have wanted to travel the world and see the sights and soak in the experiences and meet new people and taste the different flavours that the world has to offer and talk to new people and learn all I could and all that. But then I’ve held back.

***

Coming back. This That evening at the boat where I saw that Cuban lady, the painful memories of the time when I wanted to move out of the country came back rushing to me. To the extent that my heart actually started aching. And ache as in ache. Like I had to sit down and sip on a glass of water.

But then, I realised that am not talented enough to chase nomadic life. Neither am I someone who has what it takes to hold onto a stable job that can pay me well enough to provide for my family. And I am miles away from the impact. So, I cant. And I need to accept it and put this on the list of things that I could not do (other things include play Cricket for India).

Also, I am reminded of this wonderful post by one of the giants that I stand on the shoulders of, Jan Chipchase. He recently wrote about moving to a new place, a new country. He says if you stop learning, you become obsolete and the best way to continue to learn is to move to a place that challenges you and makes you learn. And he says that the hardest part is making the decision.

For me, I think thats where it is. The #lifeGoal.

I want to be a nomad. I want to explore the world. Learn new things and make the fucking dent. But then, how do I…  leave my family behind? run away from my “responsibilities”? do this at this ripe old age of 35? Etc.

Any ideas?

Oh, I believe that I am one of those birds that hates to be caged!

From Shawhank. 

P.S.: One of the ways in which I can do this is by becoming a famous author. That allows me to make an impact (I will have an audience), travel (to talk about my book, on book tours etc) and provide for my responsibilities (royalty etc). But then odds of getting successful as an author as tiny as me hitting a royal flush on my first hand at the WSOP ME (whenever I get to it). 

Fork in the road

So, Yogi Berra apparently said, “when you come to a fork in the road, take it.”

Here’s a fork.

Starting today, I am moving my personal rants to a closed blog. No access to it ever. Its like an echoChamber.

This makes the number of blogs I (try to) maintain upto 523321842. Of course apart from this one and the one I maintain for C4E, most remain dormant. I will work on those at some point in time.

For the time being, to know more about the fork, please refer to this short QnA I did with, well, myself!

So what happens to the War of Words? 
It stays! Stays the way it is. Except posts where I get super critical about myself. Those go on my personal blog.

I will not post things related to work here. Those things go on C4E blog. Or may be on S101. Or I dont know where. But not here. This has been and shall remain a place where I park my personal thoughts (dude, all thoughts ARE personal). Fuck all the jazz about building personal brands and all that. This is me. And thats how it will be.

Oh, some posts will go on multiple blogs. But this blog will become a repository of EVERY post that I write. Except the ones that I write for myself, for the echoChamber.

Why this segregation?
As I grow up in life (lol), I am beginning to realise my raison d’etre (though I cant pronounce the word yet, damn French or whatever language is) — a billion lives, a billion dollars and The Everest. And to do that, I need to be able to get access to people, ideas, opportunities and other things that will enable me to fulfill the purpose.

And that wont happen if I am known as someone who’s super critical about things.

Thing is, I think, to do large things, you need a tinge of irrationality, the blind faith in your ability and a big dollop of hope. Not a pragmatic, critical, type A personality – which I think I am. So I need to get out of the mould. And to do that I will have to do some lot of things that I havent done in the past. Such as be conscious of the signals that I send out. No, I dont mean that I will stop being who I am (last few days, have got so many lessons on authenticity that I would be a fool to get away from it). But that means that I will consciously chase things rather than letting them happen to me. And if that means changing how the blog sounds like, I will do it. This year, by hook or by crook, I have to make it big. And I am on my way.

Ok I am digressing. Next question please.

You must be nuts, dude.
You dint know that already?

Actually, more than nuts, I think I am like Louis. And this blog, is like Norma – a consistent echo-chamber that has been around since I think I have started thinking.

Coming back, what about your fans? The ones who read this blog religiously? 
Lol! You gotta be kidding me! Fans hote hain #bhairoxx ke. Humare to readers hai. Wo bhi ek-do. And they’d understand. Any more questions?

How will the shape of this blog change as we go along? 
I dont know that. I gave it a cursory glance and tried to read it like a stranger would. Here’s what I think of WoW as a stranger.

First thing is that most posts are long by the snacky-listicles standards that we are used to seeing on the Internet. Boring for most people who spend time online. Assuming that someone does stumble upon something they do want to read, to people who dont know the author, all the posts would remain meaningless. Each posts requires way too much context before someone could make sense. Even if you have “fans” from the book, dont think they’d be keen on reading what you rant about. Agreed there are posts about how you’re trying to improve and all that. But then, as a stranger, am I interested? Dont know. 

Also, side note. Most blogs tend to have a theme – say technology, writing, design, marketing et al. This blog has no theme. Its a potpourri of things that the blogger is interested in. I will never bookmark because the interests are so varied that its tough to track. Plus none of the posts is deep. I mean the dude is clearly not an expert on any topic that he writes on. So, why would I read it? 

Ok. So, if I need to chase the ambitions, I need to try and talk to people who’s push me ahead on the path of those ambitions. That means I will have to talk about impacting people and inspiring them (essentially about making better decisions, pushing thyself, learning new things, identifying the limitations, failure, life, making the world a better place, et al), money (work, opportunities, ideas etc. P.S: Of course I will not get into specifics. Those will go on work blog. Here, I will talk about lessons am taking home, the mistakes am making and pitfalls that I am getting stuck in) and the Everest (fitness, the journey, baby steps that am taking towards it etc.).

I will need to create deep, meaningful content that has to be contextual to the themes that I am chasing. For example, if I want to write about brands, I need to make it so relevant, so interesting that marketers actually want to read it! Makes sense.

May be the blog needs to get three distinct headers. Say, wow.in/inspire, wow.in/work, wow.in/everest. And each talks about a certain thing. Whoever is interested in whatever section can choose to read that section alone and then come back to it. Or not. Depending on how they like it.
a

Wait. Where do things like poker, travel, short stories et al go? 
Ummm… they could go under personal?

Lol! that’s where you started. No? 
Ok. They could go under inspire. And the content could be lessons I learn from various incidents that prompted me to write that particular post.

For stuff like short stories and other projects that I announce regularly, may be I do need to create a section called misc. or something that I can dump everything in. And with time, try and reduce the amount of content I create for the misc bucket.

Yes yes. Makes sense. Carry on.
That’s it dude. Nothing else to carry on with. Lets just do it. So 4 sections or themes as we go along. Be Better (inspired by well, inspire), Work Better (inspired by work), Live Better (inspired by Everest) and Misc. You’d probably notice em on the sidebar (for the time being till I figure out the new design etc).

All the best! 
Thank you, it was a pleasure. Oh, if you are reading this, any thoughts? Inputs? Please?

P.S.: Love this echochamber!